May 13, 2020

Did you know what your customers are thinking, feeling or even saying about your brand, competitors, or industry? If not, that’s where Mumpower comes in.

We continuously reach out to Mums, an economic powerhouse, within our vast market research community of 14,000+ participants for quantitative and qualitative insights into what they are buying, how they are buying and why. This way, we deliver companies and brands clarity around trends and certainty around Australian Mothers purchasing behaviour that leads to heightened brand advocacy and more sales.

Over the past 12 months, Mumpower has produced an extensive list of industry research insights on behalf of companies in the following industries: Baby Goods and Services, Children Products, FMCG and supermarket brands, Home products, Appliance industry, Organic market, Lifestyle products, Beauty products, Food brands to reveal shopping habits of Australian Mothers across popular categories.

An example list of market research reports produced throughout 2020/2019 period include:

  • Brand advocacy trends and market predictions
  • Usage and Attitude towards advertisers and advertising mediums
  • Consumer relationships with market leader brands and characteristics of best performers
  • Consumer relationships with non market leader/emerging brands and characteristics of best performers
  • Social media habits and trends of Gen X and Gen Y Australian Mothers
  • The role and impact of pester power
  • Marketing to Kids and the role of Kidinfluencers
  • Online shopping trends
  • In store shopping trends
  • How customers feel about buying Australia Made
  • How the shopping habits differ across Gen X Mums vs Gen Y Mums
  • Product packaging customer preferences
  • How do product claims and accreditations drive sales
  • Sustainability trends and recycling habits of Australian households
  • Cooking trends, predictions and shopping habits of Australian Mothers
  • Market research trends for Organic products in Australia
  • Health and wellbeing assessment; Mums state of mind today
  • Leading Supermarkets private label and home brand assessments
  • Baby skin care consumer trends and preferences
  • Baby food and baby snacking shopper trends and preferences
  • Breastfeeding trends Australian Mothers
  • Mums involvement in online support networks vs live Mother groups
  • Australian Mums usage and attitude towards Appliance industry
  • How Mums buy via baby expos and shows and ways to optimise sales
  • Covid-19 Purchasing Behaviour and shopping habits of Australian Mums

For industry leaders who want to go beyond marketing to mums, ‘Knowledge is Profit’ Mumpower data insights enables companies to shape brands with Mums. Being Mum-centric accelerates B2C relationships that lead to sales.

If you would like to discover shopping habits and market research stats about Australian Mums related to your industry, please contact to discover more.

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