Mumpower the new home for Kids Business Communications

As you would know (because you are here on this page), we have had a makeover! For over 10 years, we were known as as Kids Business Communications, but now, you can call us Mumpower.

The time has come for us to start the next decade with a name that truly reflects our ethos and the role we play to empower Mums.

As Australia’s leading agency shaping brands that speak to Mums, we exist to lead Mum centric brands to next level brilliance. We build and leverage relationships between your brand and your customers via Market Research, Campaign Activation and Accelerator sessions. As your growth partners, we will empower consumers to make informed buying decisions and ultimately drive Mum-to-Mum Advocacy; the catalyst to your success.

When we started, we had humble plans to simply service the toy industry, but within 12 months the portfolio of clients choosing to work with us expanded quite quickly to welcome brands such as Coles, Kmart, Garnier, Arnott’s, Dyson, Spotlight and more. So our name never properly reflected our role in representing brands that sold products to Mums; who are largely in charge of all household discretionary spend. Until now.