June 15, 2020

Computer with Data representing Mumpower Shopper Insights

Discover Mums shopping trends in 2020 since Covid-19. This is the most comprehensive market research consumer report combined with real life brand case studies and growth opportunities.

Mums shopping trends in Covid-19 (2020) have changed greatly and the era of planning 12, or 24 months ahead has temporarily disappeared. Given that Mums are largely in charge of discretionary spend, now is the time to stay informed about the Mum Shopper today. This will guide you in making business and marketing decisions that impact a brands success.

Introducing the Mumpower Shopper Insights Report for 2020. Discover the consumer habits shaping the future and market opportunities to thrive.

“The Mumpower Shopper Insights report is something every Australian marketer should read. The report gave us valuable information to help us rapidly shift tactics to meet the changes in consumer behaviour. Thanks to this research, we can keep delivering products and messages that resonate with our core market.”

  • Are you ready to Activate or Reactivate sales?
  • Do you want to Gain clarity about the market and your customer today?
  • Would you like to know the exact steps you must take over the coming weeks and months, to power forward in today’s market?
  • Does your brand market to Mums?

If you answered “Yes” to any of these questions, then this report is for you.

  • The Mumpower Shopper Insights Report is Australia’s most comprehensive insight into the changing habits of Australian Mums
  • You’ll also receive tactical steps that will facilitate growth and give you more control moving forward
  • PLUS, unlike any other report, the key growth strategies you will discover have been validated with real life, and recent brand case studies Mumpower has directly actioned. Trust that all the strategies shared, work for brands just like yours – for todays market.

From May 25th – July 27th 2020, a four-part research investigation was conducted with 820 Mum Shoppers to uncover how her changing habits will impact the economy moving forward. This included 820 online responses, and 68 phone interviews with Mums within this group.

This 54 page report, includes over 149 key insights and is made for business owners and marketers who want to:

  1. Activate or Reactivate sales
  2. Gain clarity about the market
  3. Make future business decisions confidently
  4. Power forward with ready-to-go success road maps

“Having the Mumpower Shopper Insights report with its collated research of over 800 consumers, was exactly what we needed to give us clarity and direction. With the help of this report, we are on track to action a number of strategies to increase sales and lift our company profile over the coming months and beyond.”

In this report you’ll discover:

Mums Outlook on Life

  • Overview of Mum life today
  • What new problems Mums face for brands to solve
  • Her key life values, behaviour and impact on economy
  • What brands need to know about the working Mum
  • Snapshot of the Mums brands are speaking with today
  • How her relationships have evolved
  • Exploration on relationship dynamics and what is driving change
  • In her words: how her relationships matter differently
  • How brands will capitalise on changing family relationships

Life Habits

  • Exploration of the life habits that have changed
  • The permanent changes that impact what products she buys
  • Exact ways a brand can embrace changing consumer habits
  • Case Study: How this retail brand embraced new consumer demands

Spending vs Saving Habits

  • Fast facts about shopping habits today and notable key trends by industry sector*
  • Online shopping trends and critical factors turning Mums away
  • In store shopping trends and critical factors turning Mums away
  • The sources of influence that have greatest impact on a sale
  • Case study: How this well known retailer uncovered their key sources of influence
  • The role and impact influencers have on a Mums decision to buy
  • Case study: This small brand shows how to influence with impact

Plus

  • Downloadable, easy access insights every brand needs to know
  • 4 comprehensive growth opportunities available now
  • The exact 15 steps for brands to take to thrive in todays market
  • 18 Questions every marketer must answer
  • 12 point checklist to increase value proposition
  • 8-step online formula to attract more Mums
  • Your template: The customer buying journey and the role your brand must play each step of the way

Head of Research, Christie Nicholas, who has been monitoring Mum shopper habits for 10 years, says:

“Mum Shoppers have permanently changed from this experience. Her daily habits, her motivation, her value system, her goals, and what shapes her is evolving.

And why does this matter? This is critical because Mums continue to be largely in charge of household discretionary spend. If this economic driver is changing gears, you will notice changes to what she buys, how she buys and why she buys.

By understanding, respecting and responding to shoppers changing attitude, habits and needs, there will be greater and more positive economic consequences for brands keen to bounce back or to continue to thrive.”

The Mumpower Shopper Insight report address real world, current marketing challenges and opportunities. This data will enable brands and business to drive growth by understanding the facts about Mums shopping trends in 2020 in today’s Covid-19 world.

All insights are independently produced and sourced from our own Mumpower research panel. Mumpower is solely responsible for all analysis and reporting.

“This report will actually have you look at the Mum market as a whole and help you identify where you’re hitting it and where you’re missing it and what to do about it so nothing is left on the table. And the page on the questions every marketer must answer is something everyone would be interested in. People want to know how they can market better and this is it.”

Contact Mumpower for more information about obtaining a copy of the report, or to interview Christie Nicholas.

*Industry Sector = FMCG/Supermarket essentials, Health and Well being, Baby and Childrens products, Home products and services, Entertainment, Beauty, Fitness, Fashion, Eating, Education sectors, Travel, Utilities, Financial providers

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