July 7, 2020

Mumpower collaborates with thousands of Mum influencers in Australia and New Zealand, who collectively reach Millions of Mums. Here’s a run down of micro influencers and bloggers we’re celebrating this month.

Learn more about Mum influencers in Australia, plus Mum bloggers and Mum media groups featured in this article.

Today we are sharing and celebrating 9 profiles of mum-focused, kid-friendly, blogs, magazines, social feeds, podcasts and all round inspirational women. We are putting the spotlight on those who have their finger on the pulse of #mumlife and what matters to your customers. These platforms are doing an incredible job in shaping how mums and families go about their daily lives, providing and sharing relatable, inspirational and educational information that resonates with all.

If you are a brand keen to build awareness and brand advocacy with more Mums, we’re here to keep you informed. Influencers & micro-influencers in our network deliver proven opportunities to reach more Mums.

When influencers are validated, well informed and inspired with your brand and products, they choose to share that powerful third party endorsement with other Mums. Therefore, increasing brand awareness and fast tracking new relationships.

Mumpower has been proud to collaborate with all these women over the years to set up brand partnerships, produce user-generated content and to secure media exposure on behalf of the brands in our network.

Be kept in the know: 

MamaMag – Melbourne’s favourite free mums’ magazine for has gone digital and they are expanding!

Thanks to Covid-19 MamaMag’s print mag has had to go online-only for the first time ever! However, being digital means endless reach, so why just stop at Melbourne. These clever Mamas are now working on their first Sydney issue and the sky is the limit! You can read the latest Melbourne issue here: https://www.mamamag.com.au/read/ and keep an eye out for the first Sydney issue out soon!

Mornington Peninsular Kids – Loving Life on the Peninsula with kids!

Created by a Melbourne mum who found it difficult to source local information that helped make family life fun. Peninsula Kids celebrates all great kids services, products, activities and events that the Mornington Peninsula has to offer. Peninsula Kids aim to connect local families and those visiting the Peninsula to services right on our doorstep. To do so, they have an interactive calendar which makes finding a local event suitable for your family a breeze. In addition, the site shares articles showcasing recipes, craft, party ideas and much more. Peninsula Kids is THE place to come to source local and specific information about day tripping and much loved family activities. Check them out here: Peninsula Kids

What’s on 4 – As parents we understand the joys (and challenges) of school holidays. With some restrictions on travel and social distancing still in place, we all need to get creative to keep our kids busy at home and around your local area. Visit www.whatson4kids.com.au and follow them on Facebook and Instagram for online classes and ideas and updates to find out what’s on in your local area.

For the kids:  

Story Kids – Feeling bad about the amount of screen time the kids had during lockdown? The StoryKids podcast is here to help! They interview kids about their original stories and bring them to life with high profile actors, music and sound. Your children will be inspired to create, draw and write afterwards. In other words, mum can get a good half hour to get dinner on – or have a guilt free cuppa! Available weekly on iTunes and Spotify. Check there first episode here: Where are They Now

For the creatives out there: 

Simplify Create Inspire – Is the blog you’ve been looking for if you are looking to simplify your life, get creative and be inspired. From organisation & home inspo, to recipes, craft & DIY this multifaceted platform (you can find on Facebook, website & Instagram) fosters & inspires a community of busy, like minded mums.

Cuteness overload:

Child Blogger – Oh we love! Amazing content creator, writer and an all-round fab mum sharing #mumlife with her followers. Child Blogger shares anything from her fave products to what her kids are obsessing over and the hottest tips and tricks to make mum life easier. Find her over on her blog, Facebook or Instagram! Child Bloggers is a perfect example of the calibre of Mum Influencers in Australia who are part of our family.

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Lauren_and_3under2A page we’ve been following closely over the years and know she needs to be on your radar too. This page follows the life of Lauren and her family of 5, navigating parenthood as a mum of twins and a toddler. You could image, she has her hands full with her mini tribe, but don’t worry, she will find the time to share with you her fave products that her and her kids LOVE! If you need your daily cuteness fix – head on over and say hi! Lauren has been part of our network Mum Influencers in Australia for quite some time now!

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YoungMumMelbourne – Young Mum Melbourne is bursting cuteness from the seams. This family of three will get some of the best family friendly & baby products on your radar while showing you snippets of their life as they all power through life together.

Meet the Morrisons – If you’re looking for a page that inspires fun, food and the perfect products for your family, you’ve come to the right place. Meet the Morrisons share their adventures with two under two! If you have two under two and need a page to relate to, this is the one!

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It’s no surprise that Mum influencers in Australia plus Mum media and Mum bloggers, influence purchasing decisions of others. Why? Because these influencers have authority in the area and have great reputation with their followers. They have a strong connection with their engaged and active audience as they are a trusted voice in the space. Typically these women focus on a niche area to attract a certain type of follower, which simply translates into YOUR customer. Stay tuned for more previews into the thousands of influential mums in our network to be across.