March 4, 2021
Mumpower announces a stellar line-up of brands shortlisted for their commitment to better in their inaugural consumer choice award – ‘Vote On-Purpose’. This award celebrates brands who speak with Mums and are going above and beyond to act with purpose to make in impact on their wider community. Check them out below
ABC Reading Eggs
ABC Reading Eggs is an Australian-made online program helping children learn to read. They also support disadvantaged students in South Africa to build reading and digital literacy skills through their Click Learning partnership.
Adorn Cosmetics
Luxury, guilt-free ethical cosmetics with an environmentally friendly refill service. Certified Australian Made, Adorn Cosmetics is a movement for the ethically conscious devoted to making the world a more beautiful place, one lipstick at a time.
Bakers Delight
Bakers Delight, known for its freshly-baked bread, has been working with Breast Cancer Network Australia for 20 years and through the annual Pink Bun campaign has raised over $20 million to assist the BCNA with resources to reach breast cancer patients across the country.
Bedhead Hats
Bedhead Hats makes fun, comfortable, great-fitting UPF50+ hats for babies and kids. Bedhead Hats aims to lead a generational change in the way we care for our skin, starting with newborns. Yearly they gift $200,000 worth of newborn hats to ensure kids enjoy a safe childhood and learn sun-safe skills for life.
Ecoriginals
Ecoriginals is an Australian company that provides environmentally conscious parents with premium quality, 90% biodegradable nappies and compostable wipes (and more) in a bid to preserve our planet and protect the precious skins of babies.
Happy Hair Brush
Along with hair brushes, Happy Hair Brush is changing the emotional and mental wellbeing of people everywhere one head, and one heart at a time. Committed to changing the experience of hair brushing for all women Happy Hair brush is disrupting the core beliefs of self-care at a very impressionable age of a young girls life and setting girls up for a happy and empowered future.
Happy Planet Toys
Creating and selling toys made in Australia from 100% recycled milk bottles, which are fully recyclable, Happy Planet Toys aims to remove plastic from landfill and show children the importance of reducing waste.
Mama You’ve Got This
Modern online parenting village for essential, expert information from pregnancy to toddlerhood. Mama You’ve Got This Empowers parents on their journey by: Making the best experts and information accessible to all (low cost/free programs) and by Connecting parents with each other.
Mater
An Australian Made, hospital-developed range of disposable nappies and skin care formulated specifically for newborn babies and mothers. Proceeds from the Australian Made, hospital-created Mater Baby Products range of disposable nappies and skin care, supports Mater Little Miracles enabling Mater to invest in life-saving research and care to ensure seriously ill and premature babies can have the best possible start to life
Medela Australia
Alongside quality products to support breastfeeding parents, Medela funds world-leading research. This research allows Medela to understand how to best support Mums and their babies and continue to create innovative products.
Modibodi
Modibodi creates sustainable, leak-proof period underwear to keep you dry and feeling confident. On a mission to normalise the conversation around periods and stop period poverty, ModiBodi’s ‘Give A Pair’ program donates to charities locally and globally
Moose Toys
Moose Toys make totally terrific toys! They also work with charities and organizations, to show how play can have a positive impact in all kinds of ways through their ‘Moose Happy Kids Foundation’
myDRIVESCHOOL
Online simulation driver training for pre learner and learners, to give teenagers safe driving attitudes, skills and practices for a lifetime of safe driving. With teenagers overly representing the road toll, myDRIVESCHOOL allows teenagers to make mistakes online, not on-road.
Myoni
Myoni is here to transform menstruation experiences. with reusable, recyclable & responsibly Australian-made menstrual cups. They also give back to community partners like Share the Dignity. This way women experiencing homelessness, domestic violence or poverty are supported.
Nespresso
Nespresso creates sustainable coffee, with high-quality capsules and machines. Nespresso’s #RecyclingResolution campaign with Planet Ark highlights how coffee capsules can easily be recycled and encourages Australians to keep recycling a priority in 2021
ORGANIQ
Nourishing, natural body scrubs, pure enough to eat. Inspired by Islander women and created on the coastline of Kangaroo Island, OrganiQ promote values of sustainability and environmental awareness. Using Kangaroo Island sourced ingredients, they support local business and share the beauty of the island to the wider community.
Passage Foods
Known for authentic cooking sauces and ready meals in Indian and Asian cuisine, Passage Foods also launched #Curryforacause campaign. 100% of the sales value ($5 per pack) of every Passage Foods Bali Curry sold is donated to the people of Bali through the Yayasan Solemen Indonesia Foundation.
Pocket Squad Girls
Pocket-size dolls with ‘everyday girl powers’ plus clothes with pockets to put them in. Each doll has their own unique value, trait, talent or attribute that make our girls who they are. This brand is designed to empower girls to be inclusive and celebrate their own everyday girl powers.
Real Active
Real Active is a lifestyle brand selling drink bottles, towels and apparel and is committed to smashing the stigma around mental health and create a happier and healthier world focused on supporting the one in 5 Australian’s experiencing mental illness. On a mission to provide hope to people, Real Active supports mental health charities batyr and The Yoga Foundation donating 10% of all proceeds along with running additional fundraising events to raise further funds.
Rinoldi (Vetta)
Vetta produces pasta for the whole family! Vetta’s Rural Aid pasta is crafted from 100% responsibility farmed Australian durum wheat and donates 10c per pack to Rural Aid. To date, Vetta Pasta has donated over $80,000 to Rural Aid, making an impact on initiatives that directly support farmers, their families and larger communities
Team Rescue
On a mission to save savable lives, Team Rescue offers free, educational episodes teaching children how they can be their own superhero and make safe decisions in everyday situations through music, songs, and dance. Proven safety messages, impacting the community, one show at a time!
The Hidden Sea
A premium, vegan friendly wine brand with a strong purpose to remove plastic from the oceans. For every bottle of wine consumed, in partnership with ReSea Project they remove/recycle ten 500ml plastic bottles from the ocean. Over 1.2 million plastic bottles from our oceans already recycled!
The No Nasties Project
The No Nasties Project sells Australia’s best tasting sugar free Icy Stix and are on a crusade to remove over 500 tons of sugar from Australian kids diet, EVERY YEAR. They also donate a portion of their profits to kids health education in Australia
VTech Electronics
Vtech, known for innovative educational products is launching green electronic learning products, introducing more sustainable packaging and using packaging recycling programmes to minimise waste
Whole Kids
Whole Kids is Australia’s largest range of Certified Organic, Allergen Friendly, Additive Free snacks for Children. On a mission to make it easier for parents to create a happy, healthy life for their kids. Via: Healthy products, that responsibly nourish Healthy people and shape a Healthy planet, with sustainable practices in place.
Wotnot Naturals
Wotnot empowers people to make simple and positive choices by collaborating with customers to create innovative, natural and organic Baby skincare, Suncare, Beauty and Tanning products. Wotnot also supports Women’s Community Shelters and Bear Cottage initiative for the wellbeing of women
Zoggs Australia
With Swimwear, goggles and learn to swim products, Zoggs also aspire to preserve our planet. From greener packaging and reduction of single use plastics, to recycled fabrics made from plastic bottles, Zoggs support environmental causes as well.
