October 14, 2021

market research Australian Mum via webinar

Find out exactly how Mum Shoppers think, decide and ultimately buy. Register for our webinar for the latest 2021 Market Research. Limited spots.

Webinar I Mumpower Ignite: Tuesday 9th November, 11am

Did you know that in 2021, 93% of Mums were turned off an intended purchase after reading reviews online?  New market research insights, trends and strategies have just been released. Attend this webinar to gain clarity on Australian Mums today, stay relevant and amplify your impact with Mumpower.

Yes – I’m keen to attend

Overview

In the past two years, the emergence of Gen Y Mums and the onslaught of Covid-19 have dramatically changed a Mum’s buying behaviour. And given Mums are largely in charge of household discretionary spend, these changes are impacting your sales. Brands are challenged to step up in the digital space and much more – or step aside!

The role of Mumpower

Mumpower are the experts in delivering Market Research into Australian Mums with a vast network of 20,000 Mum shoppers on our research panel and 2,000 Influencers who collectively tap into and share with us what matters to over 6 Million Aussie Mums today, enabling us to stay connected with your shopper.

Our latest webinar explores key developments, the top 3 mistakes most brands are making that are preventing sales success today and how to leverage ROI.

What previous attendees have said:

“A must for every marketer. It gave us valuable information to help us rapidly shift tactics to meet the changes in consumer behaviour & we can keep delivering products that resonate.” ABC READING EGGS

“People want to know how they can market better and this is it! This will help you identify where you’re hitting it and where you’re missing it and what to do about it so nothing is left on the table.” HAPPY HAIR BRUSH

In this 30-minute power session, discover:

  1. Trends: All categories where Mum Shoppers will spend or hold back
  2. Buyer Journey: Exactly how Mums think and compare before they buy
  3. Power Moves: Mistakes to avoid, Strategies and Case Studies to fast track marketing ROI

PLUS: All attendees will receive a free copy of the 35 page Q4 2021 edition of the Mumpower Shopper Insights Report, bursting with intel, insight and actionable steps for success, with our compliments.

Limited spaces. Register your interest to attend the webinar here and we’ll see you Tuesday 9th November @ 11.00am. Get ready.

 

Register Now

Example of previous attendees:

Discover more market research insights into Australian Mums

Then you might also be interested in reading this preview into shopper behaviour.