Mumpower In The Media: Trusted Voice of Australian Mums
At Mumpower, we proudly amplify the voice of mums and help brands understand how to reach and engage with this powerhouse consumer. With our ongoing consumer research into Australian mums’ shopping behaviours, spending decisions, and what matters most to families today, it’s no surprise that the media continues to turn to us for expert insights and commentary.
What our UK & Paris business expansion tour taught me about marketing to mums … and why you should care.
From grassroots marketing to the power of influencer partnerships, learn the top insights and strategies from our CEO Christie Nicholas that will help you connect with mums and elevate your brand in today’s competitive market.
Back-to-school insights revealed.
It’s no secret that during the back-to-school season, mums are becoming burnt out en masse as revealed by our upcoming Australian Mums Today 2025 survey.
Hippo Blue: The Lost Property Game Changer!
From preschoolers to high schoolers, it seems kids never outgrow the habit of losing clothes and lunchbox essentials. That’s where Hippo Blue comes in. They provided a swag of fantastic personalised eat and drink goodies to the Mumpower team, for their families to put to the test in return for honest reviews from the harshest of little critics!
What is turning Mums away .. and how to fix it by avoiding costly marketing mistakes.
Register for our exclusive Masterclass to discover the brand marketing that is limiting your sales – and proven strategies to drive growth in today’s market.
Australian Mum Influencers Driving Brand Engagement
Discover how 3 influential Aussie mums are creating relatable content that boosts trust and engagement, helping brands resonate with a broader mum audience.
Mumpower Reveals: The Top 3 Discount Retailers Mums Trust – And Why This Matters for Your Brand
Get ahead with powerful insights into where Aussie mums are shopping, what they love, and how your brand can win their loyalty.
Mum-Approved Marketing: Strategies that Work!
Strengthen your bond with Australian Mum shoppers by developing and executing a well-crafted promotional program that is led by a better understanding of their needs, preferences, and behaviours. We asked our vast network of Mum Shoppers to share which brands and what tactics have made them want to hit ‘Buy now!’
Understanding and Addressing Consumer Pain Points
Learn how the key challenges faced by Aussie Mums can turn your marketing around, build long-standing relationships and grow your customer base.
Maximising Digital Advertising ROI: The Role of Influencer Marketing, Market Research and UGC.
Investing in digital advertising is a crucial marketing strategy for brands who want to stay competitive and relevant, finding new ways to connect with their audience and drive results.
With a unique blend of reach, targeting, and measurable outcomes, understanding the value of digital advertising is key to achieving success in a noisy market. Here, we explore how to integrate three of Mumpower’s most popular services into your ongoing digital strategies and boost your marketing ROI.