2026 Back-to-school latest trends.
Back-to-School Pressure Is Rising and Mums Are Carrying the Load.
More than $14 billion is injected into the Australian economy this year for back-to-school spending, according to finder.com.au and new research from Mumpower shows mums are driving the vast majority of this activity.
Mumpower In The Media: Trusted Voice of Australian Mums
At Mumpower, we proudly amplify the voice of mums and help brands understand how to reach and engage with this powerhouse consumer. With our ongoing consumer research into Australian mums’ shopping behaviours, spending decisions, and what matters most to families today, it’s no surprise that the media continues to turn to us for expert insights and commentary.
Mumpower Reveals: The Top 3 Discount Retailers Mums Trust – And Why This Matters for Your Brand
Get ahead with powerful insights into where Aussie mums are shopping, what they love, and how your brand can win their loyalty.
Influencer marketing lessons from Coles
Every time we partner with a brand, there’s a lesson, including that time we worked with Coles Supermarkets and their launch of Mix Apparel…
Here are 3 lessons to fuel your growth.
Kid-Influencing The Next Generation Of Consumers
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in millions of dollars extra, and not only for products kids want for themselves.