Learn more about Mum influencers in Australia, plus content creators and Mum bloggers featured in this article.
In this article we share and celebrate a sprinkling of profiles from our vast network of mum-focused, kid-friendly, blogs, social feeds, podcasts and all round inspirational women. We are putting the spotlight on those who have their finger on the pulse of #mumlife and what matters to your customers. These creators are doing an incredible job in shaping how mums and families go about their daily lives, providing and sharing relatable, inspirational and educational information that resonates with all.
If you are a brand keen to build awareness and brand advocacy with more Mums, we’re here to keep you informed. Influencers & micro-influencers in our network deliver proven opportunities to reach more Mums.
When influencers are validated, well informed and inspired with your brand and products, they choose to share that powerful third party endorsement with other Mums. Therefore, increasing brand awareness and fast tracking new relationships.
Mumpower has been proud to collaborate with all these women over the years to set up brand partnerships, produce user-generated content and to secure media exposure on behalf of the brands in our network.
Be kept in the know:
MamaMag – Melbourne’s favourite free mums’ magazine went digital and continues to thrive!
Since 2015 clever Mama Sarah Cavalier has grown her monthly mag to produce local issues in Melbourne, Sydney, Brisbane, Adelaide, Perth and Tasmania. MamaMag offers tips, advice, reviews, local news, giveaways, recipes and more! Visit them on Instagram and read the latest news here: https://www.mamamag.com.au/read/
Mornington Peninsular Kids – Loving Life on the Peninsula with kids!
Created by a Melbourne mum who found it difficult to source local information that helped make family life fun. Peninsula Kids celebrates all great kids services, products, activities and events that the Mornington Peninsula has to offer. They have an interactive calendar which makes finding a local event suitable for your family a breeze. Peninsula Kids is THE place to source local information about day tripping and much loved family activities. Check them out here: Peninsula Kids
What’s on 4 Kids
As parents we understand the joys (and challenges) of keeping our kids entertained. What’s on 4 Kids showcases local activities, events, parties and school holiday inspo, encouraging Aussie families to get outside, be active and explore their community. Visit www.whatson4kids.com.au and follow them on Facebook and Instagram to find out what’s on in your local area and opportunities to partner with this highly connected brand.
Kidspot – Australia’s leading parenting & lifestyle Site
With advice, inspiration and guidance from conception to teen years. As well as curating a range of products at every price point, the team seeks advice from industry insiders and devoted enthusiasts on where they shop, their latest buys and the things they have to add to cart. Their loyal following also shares their opinions and first-hand experience via customer reviews. Visit www.kidspot.com.au
Mum Influencers to watch:
@hello.helenjames – Oh we love! You may know her as @i_heart_kmart but from her early days as a Kmart and bargain hunting enthusiast, this amazing content creator and all-round fab mum has rebranded, sharing all things #mumlife with more than 100k followers. Her popularity with long-term client Russell Hobbs has turned into a true partnership including TV and offline appearances! Helen is a perfect example of the calibre of Mum Influencers in Australia who are part of our family.
Lauren_and_3under2 – A page we’ve been following closely over the years and know she needs to be on your radar too. This page follows the life of Lauren and her family of 5, navigating parenthood as a mum of twins and a toddler. You could image, she has her hands full with her mini tribe, but don’t worry, she will find the time to share with you her fave products that her and her kids LOVE! If you need your daily cuteness fix – head on over and say hi! Lauren has been part of our network Mum Influencers in Australia for quite some time now!
YoungMumMelbourne – Young Mum Melbourne is bursting cuteness from the seams. This family of three will get some of the best family friendly & baby products on your radar while showing you snippets of their life as they all power through life together.
View this post on Instagram
Meet the Morrisons – If you’re looking for a page that inspires fun, food and the perfect products for your family, you’ve come to the right place. Meet the Morrisons share their adventures with two under two! If you have two under two and need a page to relate to, this is the one!
View this post on Instagram
Kristielife_and_our_little_adventures: Gretchen is a Mum to two beautiful kids. This family of four loves the outdoors and are newby farmer – so clearly they like to adventure. When they are not out exploring, Gretchen loves to show her audience products her and her family love and does so by creating beautiful content that mums can relate to!
Follow along on their little adventures through their Instagram
It’s no surprise that Mum influencers in Australia plus Mum media and Mum bloggers, influence purchasing decisions of others. Why? Because these influencers have authority in the area and have great reputation with their followers. They have a strong connection with their engaged and active audience as they are a trusted voice in the space. Typically these women focus on a niche area to attract a certain type of follower, which simply translates into YOUR customer. Stay tuned for more previews into the thousands of influential mums in our network to be across.
YoungMumMelbourne – Young Mum Melbourne is bursting cuteness from the seams. This family of three will get some of the best family friendly & baby products on your radar while showing you snippets of their life as they all power through life together.
View this post on Instagram
Meet the Morrisons – If you’re looking for a page that inspires fun, food and the perfect products for your family, you’ve come to the right place. Meet the Morrisons share their adventures with two under two! If you have two under two and need a page to relate to, this is the one!
View this post on Instagram
life_and_our_little_adventures: Gretchen is a Mum to two beautiful kids. This family of four loves the outdoors and are newby farmer – so clearly they like to adventure. When they are not out exploring, Gretchen loves to show her audience products her and her family love and does so by creating beautiful content that mums can relate to!
Follow along on their little adventures through their Instagram
It’s no surprise that Mum influencers in Australia plus Mum media and Mum bloggers, influence purchasing decisions of others. Why? Because these influencers have authority in the area and have great reputation with their followers. They have a strong connection with their engaged and active audience as they are a trusted voice in the space. Typically these women focus on a niche area to attract a certain type of follower, which simply translates into YOUR customer. Stay tuned for more previews into the thousands of influential mums in our network to be across.