SUPERCHARGE YOUR MUM MARKETING
Why Mums Will (and Won’t) Be Buying From You This Year
Backed by NEW insights from 903 Australian Mums, this masterclass reveals the overlooked shifts changing how mums choose, trust and buy in 2026
Live online I Thursday 5th March I 12-1pm AEST I Limited Seats
4.9 average rating
Featured In
Dear Business Owner,
Mums haven’t stopped spending — but the way they choose brands has fundamentally changed.
Many brands are still investing, still executing, still “doing the right things” — yet finding that strategies which once delivered results are no longer driving momentum.
The risk isn’t what you’re doing wrong today.

The risk is what the market has already moved on from.
In this live, immersive masterclass, we’ll unpack the behavioural shifts reshaping the mum buyer journey in 2026 — and what they mean for growth, relevance, and conversion if left unaddressed.
What You’ll Learn
In this session, you’ll gain:
- Exclusive insights from Australian Mums Today 2026
- The 3 key shifts redefining mum-led growth over the next 12–24 months
- Where friction, trust gaps and outdated assumptions are quietly leaking conversion
- What today’s customer is actually doing and how decisions are being filtered, weighed and made
- How AI and evolving social habits are influencing trust and purchase behaviour
This session gives you a clear, commercial lens to assess where your marketing is aligned and where it may already be misaligned; grounded in real-world examples from brands responding early to change.
Why attendees attend our Masterclasses.
Read Our Raving Reviews.
The team were buzzing after this session
Christie really knows her subject matter exceptionally well
And was able to deliver all those learning to the attendees who were super engaged. What Christie has to say translates to a lot of industries.
Christie Nicholas really hit the mark with her session on the power of mums.
Attendees found her insights incredibly valuable for their marketing, and it’s easy to see why.
A lot of information in a short period time!
"What you covered was what I “thought” was happening but I didn’t have the data to back it up. It also helped clarify the next steps we are looking into as a business at both a micro and macro level. Extremely useful presentation.”
This presentation was VERY thorough
"Great to see and hear your answers to all the live questions from the group."
Amazing presentation to hear!
"I found the discussion on mental load, problem-solving, and the removal of friction particularly amazing to hear. These topics resonated strongly as they align perfectly with what we have been focused on”
It challenged us to take the blinkers off
"We realised, this wasn’t about staying comfortable, this was about courageous change."
Using Mumpower we were able to be more bold about getting insights
“more than what we previously were able to ourselves and to really understand our place in the market better. It’s had a major impact on our decision making process to therefore then make decisions that have impacted on actual sales. It’s really helped knowing what was in a Mums head when it came to the brand. ​​We rivalled a covid year. It’s extraordinary!"
Who This Is For
- CMOs, Marketing Directors, Founders
- Brands in FMCG, baby, retail and home
- Teams under pressure to prove ROI
- Leaders who want data-backed decisions, not assumptions
Presented by Mumpower CEO, Christie Nicholas
“In a climate where trust is fragile and attention fragmented, brands cannot afford guesswork. This research-backed masterclass reveals what truly moves Australian mums from consideration to commitment.”
Why This Matters Now
The customer has changed.
Mums are filtering harder, trusting less, and buying smarter often in ways brands don’t immediately see in dashboards or reports.
If your marketing hasn’t evolved with her decision-making, growth won’t just stall.
It will quietly leak.
Show-Up Bonus
All live attendees receive:
-
Australian Mums Today 2026 Executive
Summary - Key behavioural insight breakdown
- Commercial implications snapshot Insights shared exclusively with attendees
Why Leaders Choose to Return
Secure
Your Place
This is a limited-seat strategic session designed for decision-makers.