Bloggers Choice Awards… Winners

Huge congratulations to Hape, taking out all three categories of the Blogger’s Choice Awards including Favourite Brand Overall, Best Brand Experience and Most Likely to Purchase. Established in 2011, The Bloggers Brunch is Australia’s Premier Influencer Marketing Event creating highly leveraged relationships between brands and content creators who collectively speak with millions of Australian Mums.

Returning after a pandemic induced hiatus, the 19th May Melbourne Bloggers Brunch saw 83 influencers meet and mingle with 13 Mumpower esteemed local and global brand partners, interact with new products and network with like-minded creators with a combined audience size of more than 2.2 million. Following the event, the influential attendees nominated brands for each award and Hape’s outstanding contribution was acknowledged in a big way, with many influencers commenting on their interactive display, generosity with their time and genuine interest in forging relationships.

Melissa Hamilton Product & Marketing Manager of U. Games Australia (Hape) said:

“We are absolutely delighted to receive these awards.

It was an incredible opportunity to showcase Hape toys at the Mumpower Bloggers Brunch. The feedback we received on the day was beyond our expectations and to be further recognised by the attendees with these awards is a great honour.

Thank you to all the influencers who voted for us, and who showed as much love for these quality toys as we do.

We look forward to continuing to build meaningful connections with influencers and growing the awareness for the Hape brand in Australia. This is certainly the start of new and great partnerships!”

Content creator @mumslittleexplorers summed up the consistent brand sentiment for the overall winners.

“Hape were amazing! Everyone was so knowledgeable and they are so passionate about sharing information about their brand. I already love their products but now even more having met the people behind them.”

Christie Nicholas, Mumpower CEO and Founder of the Bloggers Brunch, adds:

“We knew this would be a closely contested award season as all the brands were so popular with this group of creators and the feedback has been overwhelming. Hape really delivered in terms of creating a beautiful experience for each attendee, taking the time to talk through the ethos behind the company and finding the best fit brand representatives to continue collaborations. Mumpower is so proud to have personally introduced all the brands at the Bloggers Brunch to these highly influential Mums and celebrate the authentic feedback from the attendees of this unique event.”