Getting media attention is one thing. Building a reputation that helps customers discover, trust and choose your brand is another.
At Mumpower, we turn real insights from Australian mums into newsworthy stories that put your brand at the centre of important conversations, build credibility and help more customers find you.
Your brand has something valuable to offer. But are you part of the conversations that matter? Or perhaps:
Too often, brands react to media conversations rather than lead them. And miss opportunities to build trust, credibility and visibility.
What if your brand could lead important conversations that matter to Australian families? We combine independent research with newsworthy stories to put your brand in the spotlight. We will:
The research was the backbone of all the decisions we’ve made.
— Heinz Baby Basics
What You Get (and Why It Matters)
Newsworthy Research
Fresh statistics and insights from Australian mums give journalists something worth reporting. Research can be co-branded with Mumpower for added credibility.
Industry Leadership
Put your brand at the centre of important conversations, showcasing your expertise and making you a trusted voice on topics that matter to Australian families.
Guaranteed Media Coverage
Get an agreed minimum number of published stories across relevant parenting, lifestyle, business, trade and local media.
Get Found on Google and AI
Build a stronger online presence through credible media coverage that helps customers discover your brand through Google and AI search.
Lasting Media Impact
Build a bank of published stories, media mentions and expert commentary that your brand can share across its website, social media, sales materials and customer communications.
Flexible PR Campaigns
Choose a 3 or 6-month campaign with clear goals, agreed deliverables, guaranteed coverage and reporting. No complicated commitments.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Research. Stories. Coverage. Results.
Here’s how we turn our insights into your brand authority:
Step-by-Step Process:
Why Brands Choose Mumpower
It challenged us to take the blinkers off
"We realised, this wasn’t about staying comfortable, this was about courageous change."
You exceeded deliverables - the market research was invaluable.
"We've used that internally and when having external conversations with various partners. Definitely a worthwhile investment for us.The insights that we've gained very much reinforce the next steps for us and what our areas of focus are on."
The results speak for themselves
“It not only increased the brand awareness but when you look back at the research alongside, that content reflected what we want to reflect in our social channels. This is why I came to you because it is time-consuming and hard, so from a practical perspective that meant all of this could happen because of your availability and your skills. You’re very good at what you do.”
Working with Mumpower is the best decision I've made in 30 years of business.
"Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content. Sales WAY exceeded expectations. The market research kicked off this whole thing"
I’m Happy!
“This research gives us an awakening, of what could be and what should be. You’ve delivered ideas around how we can alter and win more customers. I’m happy!“
Thank you for everything you and your team have done for Medela!
“The work you have fostered with our influencers has helped spread positivity with mum consumers. We couldn’t have done the launch event without your help and so grateful for your expertise. (And) Your impactful market research insights over the years has helped us shape our marketing strategies and gain market share. Now that’s gold for any organization!”
Using Mumpower we were able to be more bold about getting insights
“more than what we previously were able to ourselves and to really understand our place in the market better. It’s had a major impact on our decision making process to therefore then make decisions that have impacted on actual sales. It’s really helped knowing what was in a Mums head when it came to the brand. We rivalled a covid year. It’s extraordinary!"
It’s exactly what we needed!
“This study clarified our path forward, giving us the clarity and confidence on how to enter the Florida market strategically. It’s exactly what we needed.”
The research was the backbone of all the decisions that we’ve made.
"It’s given us a new lease on life. It’s allowed us to take a mature product, in a mature industry and space and given us an opportunity to refresh and revitalize.“
This research was absolutely helpful in this process.
The doors are open now! Four months on we are still presenting this market research insights in retailer presentations."
The Mumpower Method™
We don’t talk at mums, we market with them. Every campaign is built around what real mums think, feel and need, based on lived experience with hundreds of brands and millions of mums. That’s how trust is built and buying decisions are made.
With years of experience running campaigns across a range of industries and marketing solutions, we know exactly what works, what to avoid, and where to focus for maximum impact. Our lived experience means your campaigns are sharper, faster, and optimised to deliver results without wasted time or budget.
What Mums Are Thinking, Buying and Backing
Let's turn real consumer insights into stories that build trust, strengthen your reputation and help more customers find you.
Tell us what you’re looking to achieve, and we’ll explore how PR could help your brand
We specialise in research-backed PR for brands targeting Australian mums and families. Rather than relying on promotional announcements, we uncover real consumer insights and turn them into stories journalists want to share.
Yes, PR can help strengthen your online visibility. Credible media coverage gives search engines and AI platforms more information about your brand, increasing opportunities to be discovered. However, specific search results can’t be guaranteed.
Our speciality is research-backed PR. Depending on your campaign, we can conduct a focused study with Australian mums via surveys, interviews, and other tools, designed to uncover real behaviour and tailored to your campaign.
Yes. Our campaigns include an agreed minimum number of published media placements, confirmed in your proposal.
Typically 3 and 6-month campaigns with clear deliverables, guaranteed coverage and reporting.
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