See how brands are using their Mumpower Approved™ status to show mums they’ve earned their trust, recommendation and love.
Our inaugural Mumpower Approved™ brands are now bringing their status to life across their own marketing and communications.
Here are some of the ways Mumpower Approved™ is already appearing in market.Â
We’ll continue updating this page as new activity and results come through. Full results can be viewed here.
Trade & Corporate Communications
Brands are sharing their Mumpower Approved™ status with their professional networks, industry partners and stakeholders to share their results and the recognition they’ve earned from Australian mums.Â
User Generated Content
Brands are building their content calendars with UGC provided by Mumpower. Real mums share their experiences with Mumpower Approved™ brands, bringing their recognition to life through authentic content.
Brand Marketing Assets
Brands are also sharing their Mumpower Approved™ status through their own social channels and website, giving mums visible and independent third party proof as they consider which brand to choose.
Mumpower Approved™ will also be appearing across retail and point-of-sale environments as the inaugural campaigns continue to roll out.
In The Media
Alongside brand marketing, the media continues to share the role of Mumpower Approved™ for the industry, and promote the brands that have earned recognition.
What Brands Are Saying about Mumpower Approved
“Mumpower Approved™ is a brilliant example of elevating the customer voice from insight to influence, giving mums a meaningful role in shaping and validating the brands they trust.”
“This feedback shows how we are being recognised for the developmental benefits of our classes and for creating a sense of community for the mums too. That is particularly rewarding because the feedback is from mums themselves”
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“Having Australian mums independently validate it is incredibly powerful. We will celebrate this validation in the lead up to our busy period, Q4”
“What I love goes beyond the seal. We now have the voices of Australian mums telling us what they value about GAIA Natural Baby and why they continue to choose us. That is something we are really proud to share”
“This validates what we’ve built, while giving us real insight to keep evolving our range for families.”
“Earning the seal is an incredible acknowledgement of our services and having honest, direct feedback from a huge pool of parents has been the highlight as it shows us what matters to parents now and how we can continue to grow with them.”