See how brands are using their Mumpower Approved™ status to show mums they’ve earned their trust, recommendation and love.
Our inaugural Mumpower Approved™ brands are now bringing their status to life across their own marketing and communications.
And we’re already seeing some promising early results.
In just two weeks, Mumpower Approved™ campaign assets have achieved for some of our brand partners more leads, at a more cost effective rate:
- Click-through rates as high as 6.85%, with ads outperforming the brand’s own benchmarks for engagement.
- 2.2× higher click-through rate on TikTok: delivering the brand 1.33% CTR, compared with their usual 0.6%.
- 70% lower cost per lead compared with the brands usual cost-per-lead benchmark.
Other brands are making their Mumpower Approved™ seals a cornerstone of major marketing campaigns, using them across Google, Meta, TikTok, Spotify, ChatGPT, websites and more to reinforce trust and give customers another reason to choose them.
This is just the beginning.
Here are some of the ways Mumpower Approved™ is already appearing in market.
We’ll continue updating this page as new activity and results come through. More information about individual brand results can be viewed here.
Trade & Corporate Communications
Brands are sharing their Mumpower Approved™ status with their professional networks, industry partners and stakeholders to share their results and the recognition they’ve earned from Australian mums.
User Generated Content
Brands are building their content calendars with UGC provided by Mumpower. Real mums share their experiences with Mumpower Approved™ brands, bringing their recognition to life through authentic content.
Influencer Marketing Campaigns
Brands, Mumpower and Influencers are collaborating to share their experience with the brand and its Mumpower Approved™ status. Within weeks, content has generated over 100K views and putting Mumpower Approved™ on the radar of more parents. Such as:
Brand Marketing Assets
Brands are also sharing their Mumpower Approved™ status through their own channels, giving mums visible and independent third party proof as they consider which brand to choose. Including:
Point of Sale
Social Media
Website
SEO Articles
Paid Digital Media
Email Marketing
ChatGPT Ads
Spotify Ads
Google/Microsoft search
Mumpower Approved™ will also be appearing across retail and point-of-sale environments as the inaugural campaigns continue to roll out:
In The Media
Alongside brand marketing, the media continues to share the role of Mumpower Approved™ for the industry, and promote the brands that have earned recognition. PR is being driven by Mumpower directly, and also by the brands themselves to further drive impact and visibility.
What Brands Are Saying about Mumpower Approved
“We gained so much from this campaign. From data, to UGC and influencer content and the seals. Our retailers are excited.
Mumpower Approved™ is a brilliant example of elevating the customer voice from insight to influence, giving mums a meaningful role in shaping and validating the brands they trust.”
“This feedback shows how we are being recognised for the developmental benefits of our classes and for creating a sense of community for the mums too. That is particularly rewarding because the feedback is from mums themselves”
“Having Australian mums independently validate it is incredibly powerful. We will celebrate this validation in the lead up to our busy period, Q4”
“What I love goes beyond the seal. We now have the voices of Australian mums telling us what they value about GAIA Natural Baby and why they continue to choose us. That is something we are really proud to share”
“This validates what we’ve built, while giving us real insight to keep evolving our range for families.”
“The campaign has been a wonderful success for our services and has generated strong engagement and enquiries. Having honest, direct feedback from a huge pool of parents has been the highlight as it shows us what matters to parents now and how we can continue to grow with them.”