Project Description
Case Study:
Enjo
From declining sales to thriving future.How ENJO is cleaning up the industry once and for all.
Has your brand hit an all-time low, in terms of sales decline and market stagnation? Unsure if or how you can turn the trajectory around – and fast? Almost ready to surrender? Wait until you read this. Enjo proves that with the right multi-layered, strategic game plan and surrounding yourself with an expert team, you CAN future proof your brand and smash all your targets. Here’s how.
The Challenge
Barb de Corti, CEO of ENJO Australia, has been a pioneer in chemical-free cleaning solutions for decades. As the driving force behind ENJO’s success in Australia, Barb recognised a critical challenge in recent years. Sales were in decline, the competitive landscape had exploded with cheaper options and the company structure and growth model was now outdated. As a result, the brand had lost its connection with today’s mums, a core and influential customer base.The company needed drastic measures to secure its future and avoid insolvency.
“Mums are our key customers, and it’s so important to foster relationships with them,” Barb shared. “I realized we needed to once again become relevant and build trust with this audience.”
After meeting with Mumpower, Barb quickly discovered our expertise in connecting with mum shoppers and our deep understanding of what drives tomorrow’s customer and the impact this knowledge and insight could have on ENJO.
“Over the past 30 years I have experienced working with enough ‘Cowboys’ in my life, and my gut feeling told me, those girls at Mumpower are going to deliver for us. They have the understanding of how women think.”
ENJO made the decision to partner with Mumpower and together, ignite the changes that had the potential to turn the business around.
The Solution
Mumpower implemented our signature Growth Marketing Roadmap designed to fast track sales. This included delivering marketing solutions across Influencer Marketing, User Generated Content, Product Reviews and Market Research – designed to optimise each step of the entire buyer journey with maximum impact.
“As I’ve mentioned numerous times before, working with you and your team has been an absolute game-changer for us. Your ability to distil facts and feedback has made it so much easier for us to make bold decisions—like moving away from direct sales.
Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content.
Thank you so much for all your support. It’s been such a privilege to collaborate with you, and I truly hope we can create more magic together in the year ahead.” – Barb De Corti
Outcomes
Partnership Highlights Mumpower Delivered:
Collectively, this delivered improved awareness, brand trust & market clarity.
ENJO CEO Barb De Corti reflected on the broader success.
“In my 30 years of business, signing up with Mumpower has been the best decision we made. We’re gaining a lot of new customers now, and this is largely attributed to your work.”
The campaign deliverables exceeded expectations beyond the original 20% sales targets.
A new cohort of Mums fell in love with ENJO. They continue to be blown away!
“Makes cleaning easier. As a mum of 4, I’m always cleaning. ENJO made it simple and quick, even the kids love helping. Also saves me money as I can reuse for up to 3 years!” – Jacinta, SA
“The switch has never been easier. It’s amazing knowing I can clean around my child without worrying about chemicals. Cannot recommend enough.” – Samantha, QLD
“I absolutely loved using the window bundle! No chemicals, just water. My toddler touched the windows immediately, but I wasn’t even worried.” – Kaitlin, WA
Impact
The campaign delivered transformative outcomes for ENJO across all areas of the company.
Immediate Sales
- “Sales of the product have gone through the roof. We WAY exceeded sales turnover expectations as to what we were expecting over this period. And this is connected to what the influencer posted.”
- “You helped us create a bundle that was under that $495 price point and we did that and it’s been very successful for us. Another key learning has been to changed the way we think about how somebody can convert their whole house. Instead of saying here’s $5000 worth of product, we flipped it. Now there’s a way of customers to be able to dip their toe and get a taste of ENJO in one room and then in another. And then by 6 months they have converted the whole household.”
- “This helped me personally make better decisions for the company, like moving away from consultants. NOW we can speak directly to the customer, and they can shop when it is more convenient for them. That alone has helped us achieve better turnover for the company.”
Repositioned the company for continued and accelerated growth.
- “I would even go so far as to say, these nine months saved ENJO to continue on. This was an unknown period, letting go of consultants and still because of what we did, the marketing activations that we had, the timing of that meant that we were still being seen.”
- “Now even our Mission statement and our vision for the brand we are rewriting because it doesn’t resonate with a new audience we are speaking with today.”
- “The decisions we made over the last seven months contributed greatly to the outcome and even helped our digital agency, The Digital Picnic, by giving them more clarity and feedback, on how we could target more mums. So all in all, I would say it was a great success and helped us to increase our turnover and the range of our product and it has the ability to continue to do that.”
The campaign deliverables exceeded expectations beyond the original 20% sales targets.
Clarity & strategy to realign with today’s Mums with bulletproof precision.
- “It was a massive decision to move from direct selling to online only and we had your support, especially with the big Influencer activation campaign at that crucial time.”
- “The market research stood out for us, that kicked off this whole thing. Once you have this, you can build a strategy together.”
- “Data is useless if you don’t know what to do with it with a strategy – that is where you guys came in. You did that so beautifully.”
Boosted Market and Business Confidence
- “We’re in a hugely better place. As an owner, it helped me make decisions more clearly. It helped me to focus on the customer more. It was one of the best experiences I had in in the last 15-20 years with helping me to make clear decision and in taking ownership again of my own company and not having you know noises from (external) like staff members. We’re in a much better position. In September we weren’t sure how we will continue over the next few months because we were looking at insolvency. We worked our way out of this and we in a much better position.”
- “I’m a born optimist. But now I have the facts to back up my optimism, and this is what you have given me and the whole team. We couldn’t have done any of this without the market research first.”
Social proof and brand credibility
- “We have all these product reviews. We have all this content. These reviews show our product speaks for itself. This collaboration has been fantastic, and it’s perfectly timed as we transition to an online-only model. It has the ability to continue to touch our wider community and somebody may have seen a piece from an influencer, for example, or read a review, and that’s the planting of the seed.”
- “We’re excited about what’s next.”
- “The SEO improvement, just blows my mind – it’s the cherry on top.”
Access to Australia’s best Mum-marketing experts implementing the blueprint for accelerated and continued growth.
- “You’ve exceeded expectations without a doubt. Just having that supportive hand along the way, all my detailed emails to you came with a detailed emails back which were amazing because it means that we were, you know, crossing our T’S and dotting our I’s. I really appreciate the detail and the level of effort – that some people don’t Really appreciated that because we felt really supported from your side.”
- “When we started our partnership, we obviously still had the consultants ongoing and we were looking how we could grow with your help. During this journey we’ve obviously changed. Mumpower is quite fluid and flexible in adjusting your workflow to meet with our changing model.”
- “You’ve given us a great blueprint to move forward with clarity.”
Next Steps
ENJO’s partnership with Mumpower has set the foundation for long-term success, and is optimising ROI in other areas of the business too through the collaboration with other external partners. As a team with a common goal, we are ensuring the brand continues to grow and remain relevant with its core customers.
In comparison to pre-Mumpower, ENJO has the exact formula and foundation in place that when nurtured, will continue to empower more Mums to know, like, trust and buy ENJO.
Is your brand ready to reconnect with your core audience and build trust through authentic feedback? Like ENJO, you can leverage Mumpower’s expertise to deliver measurable results.