Which Agencies Specialise in Market Research with Australian Mums?
Looking for an agency specialising in market research with Australian mums? Discover how Mumpower helps brands gain valuable consumer insights, understand purchasing behaviour and identify opportunities for growth.
Mums have spoken. Meet the first Mumpower Approved™ brands
Thousands of Australian mums put brands to the test. Meet the first six brands to earn Mumpower Approved™ status and see what other mums had to say about them.
Quantitative Market Research with Australian Mums
Discover how quantitative market research with Australian mums can help baby brands make smarter decisions across product development, marketing, messaging and retail strategy.
Why Mums Buy
Understanding why mums buy is one of the most valuable insights for brands targeting and marketing to mothers. Whether you’re selling skincare, food, toys or services, the customer buying journey follows a very similar pattern.
This real-life purchase experience highlights how consumer buying behaviour, brand trust and social proof influence purchasing decisions.
2026 Back-to-school latest trends.
Back-to-School Pressure Is Rising and Mums Are Carrying the Load.
More than $14 billion is injected into the Australian economy this year for back-to-school spending, according to finder.com.au and new research from Mumpower shows mums are driving the vast majority of this activity.
The Cost of Getting Marketing To Mums Wrong.
Mums influence over 80% of household spending yet too many brands still gamble on guesswork.
When brands misread what drives her purchase, they don’t just miss sales they lose trust, loyalty, and growth momentum. Getting mum marketing wrong is an invisible drain on profit.
Getting it right builds unstoppable momentum.
Back-to-school insights revealed.
It’s no secret that during the back-to-school season, mums are becoming burnt out en masse as revealed by our upcoming Australian Mums Today 2025 survey.
Hippo Blue: The Lost Property Game Changer!
From preschoolers to high schoolers, it seems kids never outgrow the habit of losing clothes and lunchbox essentials. That’s where Hippo Blue comes in. They provided a swag of fantastic personalised eat and drink goodies to the Mumpower team, for their families to put to the test in return for honest reviews from the harshest of little critics!
Australian Mum Influencers Driving Brand Engagement
Discover how 3 influential Aussie mums are creating relatable content that boosts trust and engagement, helping brands resonate with a broader mum audience.
Four New Mumpower Partnerships
Mumpower Continues to Strengthen Its Position as a Leader in the Industry with Four New Partnerships.