Which Agencies Specialise in Market Research with Australian Mums?
Looking for an agency specialising in market research with Australian mums? Discover how Mumpower helps brands gain valuable consumer insights, understand purchasing behaviour and identify opportunities for growth.
Mums have spoken. Meet the first Mumpower Approved™ brands
Thousands of Australian mums put brands to the test. Meet the first six brands to earn Mumpower Approved™ status and see what other mums had to say about them.
Mumpower Approved is in the market
See how brands are using their Mumpower Approved™ status to show mums they’ve earned their trust, recommendation and love.
Many brands say mums trust them. These brands prove it.
Mumpower launches Mumpower Approved™, a new independent, mum-backed research and recognition program turning what Australian mums really think about brands into insight, advocacy and visible proof.
Quantitative Market Research with Australian Mums
Discover how quantitative market research with Australian mums can help baby brands make smarter decisions across product development, marketing, messaging and retail strategy.
Why Mums Buy
Understanding why mums buy is one of the most valuable insights for brands targeting and marketing to mothers. Whether you’re selling skincare, food, toys or services, the customer buying journey follows a very similar pattern.
This real-life purchase experience highlights how consumer buying behaviour, brand trust and social proof influence purchasing decisions.
Do Mums Really Trust Your Brand?
Your brand can say anything. But today mums don’t just take your word for it. Before Mums buy they need proof other mums trust it.
The Dos and Don’ts of Online Review Management: Best Practice for Success
Online reviews have become integral to consumer decision-making, with a staggering 98% of mums admitting online reviews influence their purchasing decisions. As a business owner or marketer, effectively managing your online reviews is essential for maintaining a positive brand reputation and driving growth. Here, we explore the do’s and don’ts of managing online reviews, along with best practices to ensure success in the competitive digital landscape.
Stuck On You has sticking power with Australian Mums
Stuck On You, a trusted name in personalised labels and children’s essentials for nearly 30 years joined forces with Mumpower in July 2023, a marketing leader in connecting brands with Australian mums, to cement relationships and propel brand awareness with the next generation of Mums.
How Beauty Brands Market to Mums
Talking through experience, if beauty brands want to increase market share, it’s time to target mums.