Note from the founder:
I’ve been watching what’s happening across the market lately. Everything is starting to look the same.
Influencer. UGC. Reviews. Paid media.
More content. More noise.
But not more trust. Not faster decisions.
And definitely not stronger conversion.
After 16+ years building Mumpower and working closely with brands through every kind of market condition, I’ve seen this pattern before.
This is the moment where some brands lose ground…
And others step forward and claim it.
Your brand can say anything. But today mums don’t just take your word for it.
They’re asking:
• Do other mums actually trust this brand?
• Have they really used it?
• Would they buy it again?
If that’s not IMMEDIATELY clear to them — you lose the sale.
That’s exactly why we built something new.
Introducing Mumpower Approved™
Independent, large-scale validation from thousands of real mums turned into retail-ready proof that converts.
This isn’t another campaign. It’s not a one-off award. It’s not more content.
It’s collective proof at scale that your brand is trusted, recommended and bought by Mums.
Here’s what that looks like in market:
This is some of the feedback we’re getting from brands that are participating:
“This gives us that credibility and visibility’ and it’s structured really well from a commercial perspective. Faultless”
This is community led. People turn to community when they’re researching products. The value, the proposition, the investment level… it’s a no-brainer”
“You’ve hit every single step for brands selling to mums. It’s mum advocacy we need and it helps customers to justify choosing a premium product like ours.”
What this initiative gives you:
• Real insight into exactly why mums choose or reject your brand
• A recognised trust signal you can use across packaging, retail, digital and media
• Verified reviews and word-of-mouth content that actually influence purchase
• A clear point of difference in a very crowded, very “same-looking” market
• Delivered in 90 days, with insights, assets and endorsement ready to roll out
Done for you, via a team shaping how mums discover and recommend brands since 2009.
We’re officially opening this up for the first time in Australia before it launches globally. And, we are keeping this tight.
6 brands only for the first round, with a one-time launch offer.
If I were in your seat right now, I’d be thinking about one thing:
Do I wait and watch competitors move first?
Or do I step forward and lead while others are still hesitating?
If this is even slightly on your radar, let’s lock in a quick 20-minute call.
I’ll show you how it works and you’ll know very quickly if this gives you the edge.
We’ve spent years building the foundation for this and now we’re ready to roll it out with the right brands.
If that’s you, I’d love to support your growth.
Get in touch with us today and let’s generate mum-backed proof your brand is worth it.
Christie Nicholas
CEO