Project Description
NaturoBest Insights Drive Success
How tailored market research transformed risks into rewards for an Australian brand entering an unfamiliar market.
When NaturoBest, a leading name in health and wellness supplements, set its sights on expanding into Florida, the stakes were high. Entering a new and unfamiliar market required a deep understanding of local consumer behavior, preferences, and competitive dynamics—insights that could make or break their strategy. With a clear need for actionable data and a proven roadmap, NaturoBest partnered with Mumpower to leverage expert market research tailored to the Mum Market. The result? A confident, data-driven entry into Florida with a strategy designed to drive growth and resonate with local mums.
The Situation:
When Nikki, CEO of NaturoBest, approached Mumpower, her brand had already made waves in the Australian and UK markets with its exceptional product range. Ready to scale, Nikki identified Florida as a potential location for her next phase of growth. But entering an unfamiliar market like Florida, especially without a deep understanding of the Mum Market, posed a significant risk.
Without clear insights into consumer behavior, competitive dynamics, and how her brand resonated with local mums, NaturoBest risked an ineffective and costly expansion. Nikki needed clarity, confidence, and a roadmap built on facts—not assumptions. While previous DIY market research efforts provided some information, they didn’t yield the actionable insights required to uncover hidden opportunities.
Recognizing Mumpower’s expertise in connecting with mum shoppers and delivering high-impact market research, Nikki entrusted us to provide the insights NaturoBest needed to expand successfully.
The Solution
Mumpower crafted an in-depth, quantitative Market Research Assignment designed to deliver powerful insights fast.
Key components included:
- Strategic Planning: A strategy session to identify unknowns and align on research goals.
- Consumer Intel: Access to Mumpower’s extensive Mum Shopper network and secondary insights.
- Targeted Surveys: 19 expertly crafted questions to extract meaningful insights.
- Guaranteed Reach: Recruitment of 500+ pre-screened Florida respondents.
- Comprehensive Reporting: In-depth analysis paired with actionable growth recommendations.
Through Mumpower’s research NaturoBest gained pivotal insights, such as:
- Brand Perception: Identifying what resonates—and what doesn’t—with mums, including response to branding and messaging feedback.
- Consumer Behaviour: Understanding purchasing habits and preferences in the health and wellness category.
- Competitive Landscape: A thorough competitive analysis to identify gaps and opportunities.
- Growth Opportunities: Validation of potential product line extensions and strategies to refine core messaging.
Outcomes:
The team were thrilled with:
1. Quality Data with Depth
“It’s fantastic to have statistically significant insights with this level of detail —it’s incredibly valuable.”
2. Actionable Feedback
“Insights like the importance of high-quality ingredients reaffirm our messaging. Plus, the packaging feedback has been a game-changer as it’s our next big focus. This feedback can make a big difference to sales.”
3. Clear Growth Pathways
“This has clarified where to focus — on platforms like Amazon and the right consumer segments. It’s helped refine our messaging and plan future strategies.”
Nikki summed it up best:
“This study clarified our path forward, giving us the clarity and confidence on how to enter the Florida market strategically. It’s exactly what we needed.”
Following the success in Florida, NaturoBest reengaged Mumpower to refine their strategy for the Australian market, ensuring continued alignment with mums across multiple regions.
Is Your Brand Ready to Scale?
Whether you’re an Australian brand seeking global growth or an international brand wanting to connect with Aussie mums, Mumpower delivers unrivalled market research solutions.
Here’s what sets us apart:
–Direct Access: A dedicated network of engaged mum shoppers.
–Fresh Insights: Access to exclusive secondary reports updated regularly.
-Expertise You Can Trust: Backed by experience with over 500 brands.