As mums, we’re constantly making choices about the brands we bring into our homes and families. And with so many options, you want to know:
Do other mums trust this? Have they used it? Would they buy it again?
Mumpower Approved™ is Australia’s mum-led seal of approval designed to help answer these questions.
Over 1,000 mums in the Mumpower network helped us first understand what a brand needs to do to genuinely earn your trust, recommendation and love. You helped us set the standard.
Here’s what a brand has to achieve to earn a Mumpower Approved™ seal:
90%+ of mums who have used or purchased the brand positively TRUST it.
90%+ of mums who have used or purchased the brand RECOMMEND it.
An average customer satisfaction rating of at least 4 out of 5 stars.
Armed with your input, we put brands to the test.
In our first Mumpower Approved™ assessment, 2,391 Australian parents rated brands, sharing ratings, reviews, videos and plenty of opinions.
Meet the first Mumpower Approved™ brands in Australia to meet those standards and become Mumpower Approved™:
If expressing is part of your feeding journey, Medela is probably already a familiar name.
Medela breast pumps and breastfeeding solutions are designed around mums’ real needs and lifestyle. Hands-Free pumps, manual Manual Breast Pumps and accessories. Get more milk, faster.
When mums had their say, Medela’s trusted reputation stood out, along with recommendations from healthcare professionals, reliable performance and comfort.
What Mums Are Saying About Medela:
A trampoline is a big family purchase and safety and longevity were two of the biggest reasons mums told us they chose Springfree Trampoline.
Springfree Trampolines provide families the world’s safest premium trampoline range and Trampoline and Accessories Bundles. Best quality trampoline products that last an entire childhood!
Mums also loved the role it plays in getting kids outside, active and having fun with the brand’s “built to last” reputation a big plus from the feedback. Check them out
What Mums Are Saying About Springfree Trampoline
Choosing who will care for and educate your child is a big decision.
Nido Early School offer exceptional early education and care in safe, nurturing environments.
Supporting children 6 weeks to school age to build their curiosity, capability and confidence to be school ready.
What stood out from mums already enrolled with Nido?
Caring educators, genuine connections with children, a safe and welcoming environment, quality learning and strong communication with families.
What Mums Are Saying About Nido Early School
When it comes to what goes on delicate little skin, it makes sense that mums want to know they can trust what they’re using.
GAIA Natural Baby has a complete range of gentle skincare essentials including washes, moisturisers and wipes. Naturally derived baby care mums trust, to support delicate skin from day one.
Mums particularly talked about gentleness, sensitive skin, natural ingredients and the confidence they feel using GAIA as part of their everyday family routine as the main reasons why they continue to use Gaia.
What Mums Say About Gaia Natural Baby
Sometimes a class for your little one ends up giving you something you need too.
Baby Sensory and Toddler Sense classes are fun, weekly sensory rich classes where babies thrive, toddlers explore and parents find their people!
Helping children develop new skills was the number one reason mums enrolled, but mums also talked about getting out of the house, meeting other mums, bonding with their baby and discovering new ways to play together.
What Mums Are Saying About Baby Sensory and Toddler Sense
If you’ve got a baby or toddler, there’s a good chance you’ve spotted Nuby somewhere along the way.
Nuby creates bright, fun and practical baby and toddler essentials like toys, teethers, feeding products, bottle prep (sterilisers & warmers) plus more! Simple and affordable everyday solutions!
Mums told us they valued Nuby for its practicle products, accessible price point and broad range — from feeding and teething to bath time and life on the go. This is a brand mums can turn to for every daily parenting need!
Look out for the seal!
You’ll start seeing Mumpower Approved™ seals online, in advertising and in-store giving you a simple signal that Australian mums who have actually experienced that brand trust, recommend or love that brand!
And this is only the beginning.
Want to have your say on the brands we put to the test next?
Join the Mumpower network to trial products, rate brands, share your opinions and help other mums make more confident choices.
