Why Mums Buy
Understanding why mums buy is one of the most valuable insights for brands targeting and marketing to mothers. Whether you’re selling skincare, food, toys or services, the customer buying journey follows a very similar pattern.
This real-life purchase experience highlights how consumer buying behaviour, brand trust and social proof influence purchasing decisions.
Australian Mum Influencers Driving Brand Engagement
Discover how 3 influential Aussie mums are creating relatable content that boosts trust and engagement, helping brands resonate with a broader mum audience.
Four New Mumpower Partnerships
Mumpower Continues to Strengthen Its Position as a Leader in the Industry with Four New Partnerships.
Russell Hobbs & Mumpower cook up a storm with new partnership
Australia’s leading agency shaping brands that speak to mums, Mumpower has been appointed by Russell Hobbs to fuel mum to mum advocacy and increase brand awareness for new and existing products, via a long term Influencer Marketing program.