Influencer Marketing for Healthcare Products
Influencers are equipped to start discussions around problems we don’t always want to talk about. Often these problems are health related. Here’s how you can treat sensitive subjects and build brand awareness.
Russell Hobbs & Mumpower cook up a storm with new partnership
Australia’s leading agency shaping brands that speak to mums, Mumpower has been appointed by Russell Hobbs to fuel mum to mum advocacy and increase brand awareness for new and existing products, via a long term Influencer Marketing program.
The best times to post on social media revealed
Do you want to know the best time an influencer should post branded content that is guaranteed to reach more Mums?
8 Mistakes Brands Make When Working With Influencers
Want more ROI from your influencer marketing? We tapped into our network of 2000+ Mum Influencers to discover the 8 mistakes brands and agencies are making, stifling their results. Are you guilty of any of these?
Do you represent a brand who talks to Mums?
Are you from a media agency representing baby and children’s products and keen to boost your client results? This ones for you.
The Top 4 Influencers That Need To Be On Your Radar!
September 13, 2019https://mumpower.com.au/wp-content/uploads/2019/10/News-images4-1024×724.png Are you ready to get started with influencer marketing? Or… are you already working with influencers but want to make sure you’re aligning with the best ones for your brand? Don’t sweat– we’ve got you covered with the top 4 influencers that you NEED to be working with to get your content […]
Merry Christmas from Christie Nicholas and the Mumpower Team
Well, we made it (almost) to the end of 2020 and what a year it was!
12 marketing strategies to stay relevant to Mums today
Welcome to part 1 of our 3 part series dedicated to ensuring Mum-centric brands stay relevant and in demand with the Mum market today.
Improve your influencer marketing strategy with Advocates
Influencer marketing today is very different to what it was over a decade ago when it was largely celebrity appeal at the center of brand partnerships. Over the years we have seen influencer marketing strategies shift, pivot and adapt to the dynamic consumer. We’ve seen it go from out of reach aspiration to real-living inspiration, from celebrity endorsements to then being centered around bloggers’ representation. And that begs the question – where are we now?
How to choose your next Mum celebrity brand spokesperson
Have you ever thought about appointing a brand ambassador or media spokesperson to represent your brand?