2026 Back-to-school latest trends.
Back-to-School Pressure Is Rising and Mums Are Carrying the Load.
More than $14 billion is injected into the Australian economy this year for back-to-school spending, according to finder.com.au and new research from Mumpower shows mums are driving the vast majority of this activity.
Award Winning Mum Marketing Agency.
We just made the top 4 agencies. Here’s why that matters for your 2026 mum marketing success.
The Cost of Getting Marketing To Mums Wrong.
Mums influence over 80% of household spending yet too many brands still gamble on guesswork.
When brands misread what drives her purchase, they don’t just miss sales they lose trust, loyalty, and growth momentum. Getting mum marketing wrong is an invisible drain on profit.
Getting it right builds unstoppable momentum.
Mumpower In The Media: Trusted Voice of Australian Mums
At Mumpower, we proudly amplify the voice of mums and help brands understand how to reach and engage with this powerhouse consumer. With our ongoing consumer research into Australian mums’ shopping behaviours, spending decisions, and what matters most to families today, it’s no surprise that the media continues to turn to us for expert insights and commentary.
What our UK & Paris business expansion tour taught me about marketing to mums … and why you should care.
From grassroots marketing to the power of influencer partnerships, learn the top insights and strategies from our CEO Christie Nicholas that will help you connect with mums and elevate your brand in today’s competitive market.
Back-to-school insights revealed.
It’s no secret that during the back-to-school season, mums are becoming burnt out en masse as revealed by our upcoming Australian Mums Today 2025 survey.
What is turning Mums away .. and how to fix it by avoiding costly marketing mistakes.
Register for our exclusive Masterclass to discover the brand marketing that is limiting your sales – and proven strategies to drive growth in today’s market.
Australian Mum Influencers Driving Brand Engagement
Discover how 3 influential Aussie mums are creating relatable content that boosts trust and engagement, helping brands resonate with a broader mum audience.
Mum-Approved Marketing: Strategies that Work!
Strengthen your bond with Australian Mum shoppers by developing and executing a well-crafted promotional program that is led by a better understanding of their needs, preferences, and behaviours. We asked our vast network of Mum Shoppers to share which brands and what tactics have made them want to hit ‘Buy now!’
Understanding and Addressing Consumer Pain Points
Learn how the key challenges faced by Aussie Mums can turn your marketing around, build long-standing relationships and grow your customer base.