How much pocket money do Australian kids earn?
September 13, 2019https://mumpower.com.au/wp-content/uploads/2021/09/pocket-money-image.png Ever wondered how much pocket money Australian parents are dishing out to children? The new market research insights from the Finder Parenting Report explores the stats and facts about pocket money today. Recently comparison site Finder released a new Parenting Report. In this report 1,033 parents of children under the age of […]
Popular Products for 2021
New market research into Australian Mothers Shopping habits. Here are the product categories Mums plans to spend for Q3 and Q4 2021. Lean in to her buying preferences and stay relevant
Top 4 brand features winning Mums over
For every product a Mum needs, there is an abundance of brand options. Market research shows your brand must at least tick these 4 boxes. Embrace these agency tips to supercharge your sales.
Buying sustainably. The 3 factors influencing sales
For many years now, brands with a bigger purpose are gaining more relevance and shelf space. Customers are recognising brands leaving a more positive imprint on the world; be it environmental, social, economic or other purpose-driven aspiration. But, are Mum Shoppers – given their influence and control over the household budget, seriously making room for these products in the household budget?
Top Marketing Agency Tips for baby, children, family brands
As an agency partnering with many mid-large brands, we know how important your retailer presentations are, and how critical it is to compel decision makers to buy into your message. Here’s a marketing tactic business leaders adopt to increase sell-in their baby, children and family brands to more retailers
Top 10 Australian Baby Retailers in 2021
Discover where Mums are shopping for baby products and what you can do to empower her to choose your brand – as told to us by Mums
8 Mistakes Brands Make When Working With Influencers
Want more ROI from your influencer marketing? We tapped into our network of 2000+ Mum Influencers to discover the 8 mistakes brands and agencies are making, stifling their results. Are you guilty of any of these?
Win! Vote On-Purpose Awards $3,724 prize pool revealed
Vote in Mumpower’s Vote On-Purpose Awards and you could win 1 in 22 prizes. Total prize pool valued at a massive $3,700+RRP!
Head below to see what you can win
The secret’s out! Susie O’Brien launches ‘The Secret of Half-arsed Parenting’
Melbourne Mum and Journalist Susie O’Brien draws on Mumpower research in her new book, The Secret of Half-arsed Parenting. She wants mums and dads to drop their standards, ditch the guilt and ignore anyone on social media who says they’re #blessed because they are probably #fullofcrap.
9 Consumer Marketing Trends to watch in 2021
With unprecedented and continuous shifts around the globe due to COVID-19, it seems impossible to predict consumer marketing trends with certainty. However, by monitoring how life has changed for the consumer and understanding what she now values most, we can lean into the driving themes that will dictate her future spend and stay relevant.