New insights into Mums buying journey
If you ignore this customer, you lose money, market share and brand status – and every dollar counts.
Supercharge your Mum-Marketing Masterclass
Watch on demand to learn
5 bulletproof strategies to boost awareness (based on current research) and drive sales for consumer brands in today’s market
Biggest Regrets of 2023: Australian Mums Market Trends
Family, Finances and Funnies – Unpacking Australian Mums Biggest Regrets of 2023
Top brands Mums are buying now regardless of price
We celebrate the brands our Mumshopper network buys time and again – are you on the list?
What Mums are buying now
What Australian Households will and won’t be buying with news of the latest interest rate rise
5 sales and marketing strategies to reach more Mums
Get ahead in Q1, 2023 with these 5 proven marketing and sales strategies to reach more Mums.
Are Australian Mums On TikTok?
Are Australian Mums on TikTok? The answer is a resounding YES. But as a marketing platform, is the ROI worth it?
Back to School Shopping Habits
NEW research on how consumers intend to plan and buy for the 2023 school year now available
4 in 5 Mums Feel Judged
Why do so many Mums feel judged? Who is judging them? And what are they being judged about? All is uncovered in this new market research..
How Many Mums In Australia?
The most common questions asked relating to Australian Mums are all here, from how many Mums are there to how many births and more.