Market Observations! Hot Topics. Hot Stats. Hot Facts.
See below recent stats, facts + our market observations regarding hot topics:
Do Australian consumers want sustainable products?
How is this trend embraced by the next generation of Mums?
Kid-Influencing The Next Generation Of Consumers
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in millions of dollars extra, and not only for products kids want for themselves.
Welcoming Gen Z to Marketers
As Millennial’s begin to move into their late 20’s & early 30’s, the new generation of Gen Z is slowly coming into focus – ready to make their mark on this world.
The Power of Pester Power
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in Millions of dollars; not only for kids products.
Leading Baby FMCG Brand Reveals The Challenges Of Appealing To Millennial Mums
In this interview, our client (Baby category, feeding products) discusses their marketing concerns.