12 marketing strategies to stay relevant to Mums today
Welcome to part 1 of our 3 part series dedicated to ensuring Mum-centric brands stay relevant and in demand with the Mum market today.
5 facts about Mum Shopper habits today
The way you engage with today’s Mum is critical to your success because it’s Mums who largely hold the cards to household spending.
How Baby Brands conduct Market Research
Market Research uncovers all the growth opportunities for brands that speak to Mums.
How to choose your next Mum celebrity brand spokesperson
Have you ever thought about appointing a brand ambassador or media spokesperson to represent your brand?
Common marketing services explained
Learn more about the most common marketing services and if they are right for you. If you are looking for marketing support this is your starting point.
Uncover Mums Shopping Trends During Covid-19
Discover Mums shopping trends in 2020 since Covid-19. This is the most comprehensive market research consumer report combined with real life brand case studies and growth opportunities.
Latest trends for Australia Made products
Is your brand Australia Made, designed in Australia, or boasts a local link? If so, this is your time to shine.
Shopper behaviour and purchasing trends of Australian Mums
Did you know what your customers are thinking, feeling or even saying about your brand, competitors, or industry? If not, that’s where Mumpower comes in.
7 steps that will maximise ROI
We recently reached out to our vast network of 2000+ influencers to find out how they are navigating this new online landscape to provide you with the strategies to optimise your influencer marketing results.
Research Insights: Facts about working with influencers today
Do you know how the role of Influencers promoting brands has changed at the moment? If not, that’s okay, we have your back.