5 strategies for influencers to attract brand collabs post COVID-19
Staying connected is more important now as we adjust to a new normal in our society. However, just because we are physical distancing, doesn’t mean we have to be socially distant…. Here are 5 strategies for influencers to implement today and attract more collabs post COVID-19.
7 Step Plan to Increase Your Value Proposition
With dynamic factors of today effecting purchasing behavior, it is more than likely that marketing initiatives you had previously adopted with success will not be generating the market response that you are used to. What now?
How Green Brain Language Boosts Sales
Who would have thought there’s business lessons behind the new Tim Tam flavours? (hang in there, we’re going somewhere with this)
School Holiday Spending. Where Is The Money Going?
Christmas is around the corner. Below, learn more about the buying mindset of Mums during holiday seasons. Check out easy hacks to capitalise on!
Market Observations! Hot Topics. Hot Stats. Hot Facts.
See below recent stats, facts + our market observations regarding hot topics:
Do Australian consumers want sustainable products?
How is this trend embraced by the next generation of Mums?
Kid-Influencing The Next Generation Of Consumers
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in millions of dollars extra, and not only for products kids want for themselves.
Welcoming Gen Z to Marketers
As Millennial’s begin to move into their late 20’s & early 30’s, the new generation of Gen Z is slowly coming into focus – ready to make their mark on this world.
The Power of Pester Power
There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in Millions of dollars; not only for kids products.
Leading Baby FMCG Brand Reveals The Challenges Of Appealing To Millennial Mums
In this interview, our client (Baby category, feeding products) discusses their marketing concerns.