Mums are surrounded by ads, and most get scrolled straight past. Cutting through takes the right strategy, targeting, budget and creative. We deliver Google and Meta digital marketing campaigns built around how mums actually search, scroll and buy.
Without the right strategy behind the spend, it’s easy to burn budget without seeing results. Instead you get:
Even great, established brands struggle without a strategy that stops the scroll.
One team from strategy and setup through to ongoing management and optimisation.
Since working with Mumpower SALES ARE UP! Absolutely thrilled. It definitely had a positive impact and significant engagement!
— Russell Hobbs
What You Get (and Why It Matters)
Strategy built around you
We get to know your brand, goals and audience, then build a digital strategy around what you’re actually trying to achieve.
Google + Meta, together
Reach parents already searching on Google and those scrolling on Meta, with your budget directed where it can work hardest.
We know how mums scroll
17 years of understanding mums informs the messaging, creative and campaigns we use to get their attention and drive action.
Need content? We’ve got that too.
Already have great content? We’ll work with it. Need more? Our team can create the UGC, influencer or branded content your campaigns need.
Your numbers in 1 place
See what’s driving enquiries, not just clicks, with Google, Meta and GA4 reporting brought together in one place.
Ongoing optimisation
We start with a six-month roadmap, and keep testing, learning and adjusting as the results come in.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Strategic. Data-Driven. Always Evolving.
Here’s how we maximise your digital marketing game plan from set up to optimisation.
Step-by-Step Process:
I felt like we were in safe hands. You had a really clear plan.
“Compared to previous experience with large marketing agencies developing social content for us – you guys win!”
In such a short period of time, what Mumpower has done has repositioned and refocused us
"Specifically in social. Now we’ve got gold in our hands. The rebuild of our presence in market has been faster than even I was expecting. I’m very proud of what we have delivered here together.”
Smashed sales targets by an extraordinary 46%
"We achieved more brand awareness & online engagement AND we smashed sales targets by an extraordinary 46% as a direct result! "
This campaign delivered a 50% increase in sales!
"We have absolutely loved working with Mumpower. Better outcome than what we could have done ourselves!"
The talent was really strong. Well done on finding the mums you did.
‘Something as serious as a financial product you do need to be structured in your approach. We do appreciate you were so considered with that – there was so much content we were able to use!’
Working with Mumpower for 3 years, we have experienced several seasons of growth.
"Mums are a very important market for us, and one of the biggest social media benefits working with Mumpower was the constant influx of content and lifestyle assets. And also the steady stream of quality reviews – very considered and detailed, not just star ratings. Overall, we have seen amazing results and growth.”
You continue to deliver amazing results for us.
“You know our audience and you have the best relationships with them.”
The results speak for themselves
“It not only increased the brand awareness but when you look back at the research alongside, that content reflected what we want to reflect in our social channels. This is why I came to you because it is time-consuming and hard, so from a practical perspective that meant all of this could happen because of your availability and your skills. You’re very good at what you do.”
Ive been reflecting over my business’s growth
"Investing in your Influencer Program was the biggest risk for my business. However, the exposure, connection, support and encouragement we had from you and the team has grown our business 5 fold in 18 months! Our investment with you was a pivotable moment of faith that paid off in sales, exposure, and confidence.
Absolutely FANTASTIC content!
"One of the content pieces is already the top 3 best performing ad for us on Facebook. Very happy with the engagement and metrics. You’ve given us more than we asked and expected. Definitely working with Mumpower again."
Two out of four SKUs SOLD OUT COMPLETELY!
We are really happy with how this campaign went. The influencers were a great fit and their content was extraordinary. We can’t wait to show retailers this.
“Since working with Mumpower SALES ARE UP!"
"We've been working with Mumpower over 3 years now. This is one of the best campaigns we’ve done. The campaign delivered above our expectations. Absolutely thrilled. It definitely had a positive impact and significant engagement!”
The Mumpower Method™
We don’t talk at mums, we market with them. Every campaign is built around what real mums think, feel and need, based on lived experience with hundreds of brands and millions of mums. That’s how trust is built and buying decisions are made.
With years of experience running campaigns across a range of industries and marketing solutions, we know exactly what works, what to avoid, and where to focus for maximum impact. Our lived experience means your campaigns are sharper, faster, and optimised to deliver results without wasted time or budget.
Trusted for 17 years for mum- marketing with impact.
Limited availability each quarter – book now to secure your spot.
We combine our 17 years of understanding mums with specialist digital marketing expertise. That means your strategy, targeting, messaging and creative are informed by how mums actually search, scroll and buy. This makes your digital marketing campaign more elevated than digital marketing expertise on its own.
It depends on your goals, audience and budget. Google can capture parents already searching, while Meta can reach those who aren’t. We assess the opportunity across both and recommend where your budget can work hardest. Ultimately mums spend more time online than any other medium so it makes sense for your brand to show up where she is.
Yes. We can work with the content you already have or create UGC, influencer and branded content to fill the gaps to bring strategy, content and paid media together under the one roof.
Your campaigns are delivered by Mumpower in partnership with our specialist digital marketing partner, combining our deep understanding of mums and family-first brands with specialist expertise across Google, Meta, tracking and optimisation.
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