Improve your influencer marketing strategy with Advocates
Influencer marketing today is very different to what it was over a decade ago when it was largely celebrity appeal at the center of brand partnerships. Over the years we have seen influencer marketing strategies shift, pivot and adapt to the dynamic consumer. We’ve seen it go from out of reach aspiration to real-living inspiration, from celebrity endorsements to then being centered around bloggers’ representation. And that begs the question – where are we now?
How Baby Brands conduct Market Research
Market Research uncovers all the growth opportunities for brands that speak to Mums.
How to choose your next Mum celebrity brand spokesperson
Have you ever thought about appointing a brand ambassador or media spokesperson to represent your brand?
Australian Mum Media Groups, Mum Bloggers and influencers
Mumpower collaborates with thousands of Mum influencers in Australia and New Zealand, who collectively reach Millions of Mums. Here’s a run down of micro influencers and bloggers we’re celebrating this month.
Common marketing services explained
Learn more about the most common marketing services and if they are right for you. If you are looking for marketing support this is your starting point.
Uncover Mums Shopping Trends During Covid-19
Discover Mums shopping trends in 2020 since Covid-19. This is the most comprehensive market research consumer report combined with real life brand case studies and growth opportunities.
Latest trends for Australia Made products
Is your brand Australia Made, designed in Australia, or boasts a local link? If so, this is your time to shine.
How the Bloggers Brunch amplifies influencer marketing
Mumpower delivers the Australia’s Premier influencer Marketing event, the Bloggers Brunch throughout key capital cities, where leading brands and leading influencers take centre stage.
Redefining ‘Face to Face’ with Mecca
Face to face customer engagement is a critical touchpoint for many brands and often a point of difference. Learn how to do this in an online world.
7 Steps to Covid-friendly influencer marketing campaigns
With lock down, Mum shopper habits changed overnight. Which meant successful influencer marketing campaigns changed just as quickly…