9 Consumer Marketing Trends to watch in 2021
With unprecedented and continuous shifts around the globe due to COVID-19, it seems impossible to predict consumer marketing trends with certainty. However, by monitoring how life has changed for the consumer and understanding what she now values most, we can lean into the driving themes that will dictate her future spend and stay relevant.
Merry Christmas from Christie Nicholas and the Mumpower Team
Well, we made it (almost) to the end of 2020 and what a year it was!
Discover Australian Mum Shoppers in 2021 to Market with Impact
September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/12/fernanda-greppe-7UOI1OZASZs-unsplash-2.jpg 2020 has changed us all. Our marketing strategies have pivoted in the most drastic, but exciting ways, our customer’s needs, wants and demands have changes and the way we view our world has been flipped on its head. As we move forward into 2021, we know there has been one of the […]
Effective marketing strategies to follow 2021
September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/12/christiann-koepke-dQyS2pMYtok-unsplash-2.jpg If you’ve been following our blog over the past couple of months, you’d know Mumpower has been doing market research into how Australian Mothers are shopping. We’ve been exploring the best way marketers can launch into 2021 while understanding how to speak to Mums today. We’ve looked into the market research data, […]
Mumpower explores the 2021 Australian Mum in new Webinar
September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/11/j-kelly-brito-PeUJyoylfe4-unsplash-2.jpg To guarantee profitable B2C relationships and a laser focused marketing plan, start by rediscovering your customer and Mums renewed buying motivators. And it’s all covered in our latest, free webinar: Mumpower Ignite diving into Market Research from Australian Mums Good news! Mumpower has followed up from the popular market research study and […]
‘Vote on Purpose’ Australian business awards 2021
September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/12/Vote-now.png It’s time to celebrate a commitment to better. Australian Mum Shoppers to vote on purpose in these Australian Business awards 2021, set to crown Australia’s favourite purpose-driven company. Why the vote on purpose awards? As Australians have weathered the storm that was 2020, brands continue to go above and beyond to act […]
5 Key marketing growth opportunities for your brand to thrive
As marketers, we’re always asking ‘what consumer trend is coming next?’ ‘How can we improve campaign performance’? and ‘what does it take to WOW our customers today and drive advocacy?’
It can be overwhelming to shape a impactful marketing plan for success, when there are so many options, limited time and resources.
How to elevate your brand communication strategy
Fast-track emotional connection and have greater brand appeal with an easy to implement brand communication strategy.
12 marketing strategies to stay relevant to Mums today
Welcome to part 1 of our 3 part series dedicated to ensuring Mum-centric brands stay relevant and in demand with the Mum market today.
5 facts about Mum Shopper habits today
The way you engage with today’s Mum is critical to your success because it’s Mums who largely hold the cards to household spending.