Top 10 Australian Baby Retailers in 2021
Discover where Mums are shopping for baby products and what you can do to empower her to choose your brand – as told to us by Mums
Purpose Driven Companies Win Aussie Mums Vote
Australia’s Happy Hair Brush, Modibodi and Mater Baby Products have been crowned the winners of the inaugural Vote On-Purpose Consumer Choice Awards, a Mumpower initiative. This award comes at a time where consumer are shifting their buying preferences in favour of purpose-driven companies.
The best times to post on social media revealed
Do you want to know the best time an influencer should post branded content that is guaranteed to reach more Mums?
8 Mistakes Brands Make When Working With Influencers
Want more ROI from your influencer marketing? We tapped into our network of 2000+ Mum Influencers to discover the 8 mistakes brands and agencies are making, stifling their results. Are you guilty of any of these?
Mumpower announces an impressive line up of brands for Vote On-Purpose Awards
Mumpower announces a stellar line-up of brands shortlisted for their commitment to better in their inaugural consumer choice award – ‘Vote On-Purpose’. This award celebrates brands who speak with Mums and are going above and beyond to act with purpose to make in impact on their wider community. Check them out below
Vote for your favourite brand. Plus you chance to WIN!
The time has come to crown Australia’s favourite purpose-driven brand. Plus, check out this outstanding prize pool.
Crown Australia’s favourite purpose-driven brand
Cast your vote from this shining lineup of brands making an impact.
Do you represent a brand who talks to Mums?
Are you from a media agency representing baby and children’s products and keen to boost your client results? This ones for you.
Win! Vote On-Purpose Awards $3,724 prize pool revealed
Vote in Mumpower’s Vote On-Purpose Awards and you could win 1 in 22 prizes. Total prize pool valued at a massive $3,700+RRP!
Head below to see what you can win
The secret’s out! Susie O’Brien launches ‘The Secret of Half-arsed Parenting’
Melbourne Mum and Journalist Susie O’Brien draws on Mumpower research in her new book, The Secret of Half-arsed Parenting. She wants mums and dads to drop their standards, ditch the guilt and ignore anyone on social media who says they’re #blessed because they are probably #fullofcrap.