How much pocket money do Australian kids earn?
September 13, 2019https://mumpower.com.au/wp-content/uploads/2021/09/pocket-money-image.png Ever wondered how much pocket money Australian parents are dishing out to children? The new market research insights from the Finder Parenting Report explores the stats and facts about pocket money today. Recently comparison site Finder released a new Parenting Report. In this report 1,033 parents of children under the age of […]
Popular Products for 2021
New market research into Australian Mothers Shopping habits. Here are the product categories Mums plans to spend for Q3 and Q4 2021. Lean in to her buying preferences and stay relevant
Top 4 brand features winning Mums over
For every product a Mum needs, there is an abundance of brand options. Market research shows your brand must at least tick these 4 boxes. Embrace these agency tips to supercharge your sales.
Wellnex Life Empowers Mums with Scent-sational Brands
Loved Aussie Company, Wellnex Life (formerly Wattle Health Australia) gets set to introduce family favourite skincare range, Little Innoscents and their new to market organic Toddler Milk, Uganic to more Mums
Influencer marketing lessons from Coles
Every time we partner with a brand, there’s a lesson, including that time we worked with Coles Supermarkets and their launch of Mix Apparel…
Here are 3 lessons to fuel your growth.
Buying sustainably. The 3 factors influencing sales
For many years now, brands with a bigger purpose are gaining more relevance and shelf space. Customers are recognising brands leaving a more positive imprint on the world; be it environmental, social, economic or other purpose-driven aspiration. But, are Mum Shoppers – given their influence and control over the household budget, seriously making room for these products in the household budget?
Mum influencer marketing FAQs
This handy guide troubleshoots all your common FAQ’s and will give you the Influencer marketing tools you need to boost your ROI, amplify exposure and ignite mum to mum recommendations.
Influencer Marketing for Healthcare Products
Influencers are equipped to start discussions around problems we don’t always want to talk about. Often these problems are health related. Here’s how you can treat sensitive subjects and build brand awareness.
Russell Hobbs & Mumpower cook up a storm with new partnership
Australia’s leading agency shaping brands that speak to mums, Mumpower has been appointed by Russell Hobbs to fuel mum to mum advocacy and increase brand awareness for new and existing products, via a long term Influencer Marketing program.
Top Marketing Agency Tips for baby, children, family brands
As an agency partnering with many mid-large brands, we know how important your retailer presentations are, and how critical it is to compel decision makers to buy into your message. Here’s a marketing tactic business leaders adopt to increase sell-in their baby, children and family brands to more retailers