Kids Business unveils their new identity: Mumpower

Drum roll please…
Shopper behaviour and purchasing trends of Australian Mums

Did you know what your customers are thinking, feeling or even saying about your brand, competitors, or industry? If not, that’s where Mumpower comes in.
5 ways you can attract sales & increase customer satisfaction

Discover what motivates your buyer for a full proof way to optimise the buying experience and your customers satisfaction. Here’s how.
7 steps that will maximise ROI

We recently reached out to our vast network of 2000+ influencers to find out how they are navigating this new online landscape to provide you with the strategies to optimise your influencer marketing results.
Research Insights: Facts about working with influencers today

Do you know how the role of Influencers promoting brands has changed at the moment? If not, that’s okay, we have your back.
5 strategies for influencers to attract brand collabs post COVID-19

Staying connected is more important now as we adjust to a new normal in our society. However, just because we are physical distancing, doesn’t mean we have to be socially distant…. Here are 5 strategies for influencers to implement today and attract more collabs post COVID-19.
7 Step Plan to Increase Your Value Proposition

With dynamic factors of today effecting purchasing behavior, it is more than likely that marketing initiatives you had previously adopted with success will not be generating the market response that you are used to. What now?
How Green Brain Language Boosts Sales

Who would have thought there’s business lessons behind the new Tim Tam flavours? (hang in there, we’re going somewhere with this)
5 Marketing Pitfalls to Avoid this Year

These are the most common and costly mistakes brands are making when speaking to Mums. Are they holding your growth back?
What do your customers want now in the face of COVID-19?

Something Mumpower has continuously stressed is the need to have your customer’s needs at the forefront of communication.
Here’s a simply way to ensure you’re crafting powerful, resonating messages and building relationships that will see you through this time.