Mum Influencer Marketing Content Inspo

Brands choose Mumpower to fast track relationships with Mum Influencers. Here’s a sample of recent branded UGC our family of influencers created to empower Australian Mum Shoppers

Purpose Driven Companies Win Aussie Mums Vote

Australia’s Happy Hair Brush, Modibodi and Mater Baby Products have been crowned the winners of the inaugural Vote On-Purpose Consumer Choice Awards, a Mumpower initiative. This award comes at a time where consumer are shifting their buying preferences in favour of purpose-driven companies.

8 Mistakes Brands Make When Working With Influencers

Want more ROI from your influencer marketing? We tapped into our network of 2000+ Mum Influencers to discover the 8 mistakes brands and agencies are making, stifling their results. Are you guilty of any of these?