Back-to-School Trends 2027: What Australian Mums Want, Where They’re Spending and the Brands Leading the Way
Discover the five key trends shaping Back-to-School shopping in 2027, what Australian mums value most and the Top 30 brands leading their shopping lists.
What Does It Really Take for a Mum to Trust a Brand?
What makes Australian mums trust a brand? Discover what 2,391 Mums revealed about trust, price, safety and the brands earning mum-backed approval.
Which Agencies Specialise in Market Research with Australian Mums?
Looking for an agency specialising in market research with Australian mums? Discover how Mumpower helps brands gain valuable consumer insights, understand purchasing behaviour and identify opportunities for growth.
Mums have spoken. Meet the first Mumpower Approved™ brands
Thousands of Australian mums put brands to the test. Meet the first six brands to earn Mumpower Approved™ status and see what other mums had to say about them.
Mumpower Approved is in the market
See how brands are using their Mumpower Approved™ status to show mums they’ve earned their trust, recommendation and love.
Many brands say mums trust them. These brands prove it.
Mumpower launches Mumpower Approved™, a new independent, mum-backed research and recognition program turning what Australian mums really think about brands into insight, advocacy and visible proof.
Quantitative Market Research with Australian Mums
Discover how quantitative market research with Australian mums can help baby brands make smarter decisions across product development, marketing, messaging and retail strategy.
Why Mums Buy
Understanding why mums buy is one of the most valuable insights for brands targeting and marketing to mothers. Whether you’re selling skincare, food, toys or services, the customer buying journey follows a very similar pattern.
This real-life purchase experience highlights how consumer buying behaviour, brand trust and social proof influence purchasing decisions.
Do Mums Really Trust Your Brand?
Your brand can say anything. But today mums don’t just take your word for it. Before Mums buy they need proof other mums trust it.
30 Brands Australian Mums Love
How Brands Win Mums Vote: Insights from the Mumpower Australian Mums Today 2026 Market Research