The Problem
Modern brands has a number of toy brands that needed awareness and high volume of
emotive content suitable for brand repurposing, but had a restricted budget for paid collabs.
While children are primary users, mums are the buyers the content needs to resonate with.
Action Plan
Modern brands turned to Mumpower for access to a huge network of aligned creators to
participate in a product for post program.
Mumpower prioritised:
Results
49 creator collaborations publishing
88 content assets producing 685k views
910k collective creator audience size;
strong engagement for gifted
298+ static images organically
supplied as a high-value content library
Positive community sentiment
reflecting increased desirability and nostalgia-led advocacy
"Love the Freak Marbles! My son loved how unique and ‘cool’ they were. Great quality and the fun lasted for hours."
@missgia.official
Other Case Studies
