Nikki Warren, NaturoBest CEO
The Problem
NaturoBest was ready to scale internationally, with Florida identified as the next major growth market. But entering a new region without deep understanding of local mums, their buying behaviour, category expectations and competitive alternatives carried significant commercial risk.
Nikki, CEO of NaturoBest, needed:
Previous DIY research efforts had delivered high-level information but lacked the actionable insights required to make confident decisions. NaturoBest needed rigour, clarity, and mum-specific expertise — fast.
Action Plan
NaturoBest turned to Mumpower for an in-depth quantitative Market Research Assignment tailored to its expansion goals. The program included:
The research delivered exactly what NaturoBest needed: robust, statistically significant insight into brand perception, consumer behaviour, competitive dynamics and strategic growth opportunities.
Results
NaturoBest gained the clarity and commercial confidence required to enter Florida strategically and successfully.
“It’s fantastic to have statistically significant insights with this level of detail — it’s incredibly valuable.”
“Insights like the importance of high-quality ingredients reaffirm our messaging. Plus, the packaging feedback has been a game-changer… This feedback can make a big difference to sales.”
“This has clarified where to focus — on platforms like Amazon and the right consumer segments. It’s helped refine our messaging and plan future strategies.” The research removed uncertainty and replaced it with a clear, evidence-based entry plan. Following the success of the Florida project, NaturoBest re-engaged Mumpower to refine their strategy for the Australian market — ensuring alignment with mums across multiple regions and stages of growth.
“This study clarified our path forward, giving us the clarity and confidence on how to enter the Florida market strategically. It’s exactly what we needed.”
NaturoBest Spokesperson
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