How Many Mums In Australia?

The most common questions asked relating to Australian Mums are all here, from how many Mums are there to how many births and more.
Australian Households Respond to Reserve Bank

Australian Households heeding Reserve Bank reminder to cut back spending
Australian Mums Today Market Research

Australian Mums Today” is a new market research study about Australian Mothers after a tumultuous few years.
Christmas Shopping Trends 2022

Christmas 2022 is fast approaching. Here are the forecasted shopper trends you need to know
Nielsen ROI Report 2022

Here are the three key takeaways for Mum centric brands from the Nielsen ROI Report 2022
Hot 30 Brands Mums can’t live without

We celebrate the brands our Mumshopper network buys time and again – are you on the list?
Top 10 Most Popular Product Hacks making #mumlife easier

Straight from the mouths of Mums, these are the most popular products taking just a bit of the pain away from the every day!
Australian Mothers in charge of spend

What percentage of the household buying decisions are left to Mums?
New Market Research on Australian Mums

Mumpower to release results of exclusive research at ATA Toy Fair 2022.
Discover how Mums think decide and buy

Find out exactly how Mum Shoppers think, decide and ultimately buy. Register for our webinar for the latest 2021 Market Research. Limited spots.