Project Description
Case Study:
Happy Hair Brush
Campaign Activation: Launch with impact
Looking for the most impactful way to reach today’s mums efficiently and effectively? Then read about the extraordinary ROI possible from ‘Launch with Impact: Bloggers Brunch’. Just like Happy Hair Brush, you can Influence and empower more potential customers and generate 10 x the ROI in sales.
The problem:
When we began work with Happy Hair Brush it was a start-up entering a cluttered market. They had a limited budget and were weighing up the different ways to successfully market to their audience.
This is what Jen said:
“Social media was a complete unknown to me. But we had to make a concentrated investment with our target market. They are ALL on social media. Influencers needed to meet us, see us and experience our product.”
“If the influencers loved our product and shared it, that would give us 3rd party credibility we needed with our potential customers.”
Action Plan
The brand partnered with Mumpower to launch in the Australian Marketplace, largely via our Premier Influencer Marketing Events in VIC, NSW, QLD where brands leverage relationships with Millions of Mums. Here, the team set up a brand experience zone. It was AMAZING!
Happy Hair Brush was able to enjoy:
- 220 Top quality influencer referrals who connect with 5 Million Mums
- Prequalified meetings and interest secured in advance by our team
- Fast results – live social coverage came through immediately
- Training and support to maximise and leverage all touch pointsAnd that’s before the results kicked in!!!!
Results:
Fast forward 12 months and they’re cracking the U.S market.
This is what Jen said:
• “We generated 10x TIMES the return on investment – in SALES!
• To produce this much content ourselves would have cost us $100K+
• Influencers created powerful content that spoke about the problem we solve!
• We got to the majority of influencers FIRST, establishing HHB as the leaders
• Influencers are now so open to our new range because they know & trust us.
• If you want to get to the Mum/Kids target market fast, THIS event is a MUST!
• The relationships were secured much faster as a result of the pre-introduction provided to us by you. It worked absolutely brilliantly. • You’ve essentially taken a cold market to be a warm market before they’ve even arrived
• Before we even met the influencers, we had over 40 of them confirm a campaign with us!
• The BEST thing for my company’s rapid growth. Overall this has been a massive boost and I can think more highly of you.”
