I’m a Mum2024-05-02T05:26:51+00:00

I’m a Mum 

We involve Mums in shaping tomorrow’s brands.

How amazing is it when you come across a fabulous brand that ‘gets’ you? From meal ideas, baby essentials, home hacks, beauty finds, financial services and more, its products truly WOW you. If only there were more brands like seeing you, speaking with you, creating for you!

That’s where Mumpower comes in. We represent brands that value their customer -you!- and want Mums involved in the brand building process, in return for payment and product.

If you want a voice in how brands shape and create products, apply below.

We collaborate with Mums in two ways:

Influencers & Content Creators

Want to build relationships with brands your audience will love? Whether you’re Insta-famous, a YouTuber, blogger or have a Facebook or TikTok fan base, we’d love you to join our influencer tribe. Be first in line for access to collabs and invitations to events including our famous Bloggers Brunch™. We don’t charge a commission, or take a cut. We’re simply the perfect match-maker.

Join our community


How do I get selected for collabs?2024-03-21T02:14:59+00:00

Once you have signed up to the Mumpower network, you will receive new collab alerts straight to your inbox. If you’d like to be first on the shortlist, be sure to update your profile and enter in as much detail about yourself and your family as possible. Please note that we can’t guarantee that you’ll be shortlisted for every campaign – it will come down to bestfit based on brand requirements.  

Do I need a big following?2024-03-21T02:15:41+00:00

No! From UGC right up to established creators, we’ve got opportunities for everyone 😊 

What kind of collab opportunities can I expect?2024-03-21T02:35:33+00:00

Our collab opportunities are largely via Instagram and TikTok. Whether you’re a new or pregnant Mum, a foodie Mum, fashionista Mum, eco-friendly Mum, there’s something for everyone and you’ll have plenty of clear and consistent communication throughout on specific deliverables. We value your time and understand #mumlife! 

Some brands we have recently partnered with include Russell Hobbs, Remington, Medela, Britax, Funky Monkey Bars and CleanLIFE. Check out our Instagram for some inspo and find out more about why Mum influencers Australia wide choose Mumpower HERE. 

I’ve got management, should I sign up or should my manager sign up?2024-03-21T02:16:39+00:00

We recommend that influencers sign up with us directly so you can be first to know about the opportunities. Should you be selected, we are happy to work with your management 

Market Research & Product Review

Want to receive a free product to trial and review (and possibly get paid for your feedback)? Join up for free to access free product samples and be invited to participate in online questionnaires or in-person Q&A sessions to share your thoughts around products and brands you use. It’s all totally optional and you can love us and leave us at anytime.

Join our community


What is an example of a brand campaign that I would be involved in?2024-03-21T02:11:30+00:00

We have facilitated market research via simple online surveys (with opportunities to win fabulous prizes!) with brands including Medela, Springfree Trampoline and Bibs and held focus groups with brands such as Heinz and Cub (just to name a few!). Our product trial and review programs involve simple written or video reviews for the likes of Remington, Stuck on You, Nutura, Protect-A-Bed, CleanLIFE, Reading Eggs .. the list goes on!   

How do I get selected?2024-03-21T02:11:16+00:00

When a product review opportunity arises, we will send out an expression of interest form to our network with a few questions to determine whether you’re the best-fit for the trial (*hint* be sure to fill out the form with as much detail as possible to increase your chances of being selected!) 

Do I need to have a social platform/ following to be involved?2024-03-21T02:12:29+00:00

No! Brands value the voices of everyday Mums and want to hear from you. Sign up to our network HERE to be the first to find out about exclusive Mumshopper opportunities.  

Bloggers Brunch™

Be part of our fabulous, influential tribe of Mums and Influencers gaining instant and direct access to leading brands. Check out this video to see why you need to be on the door list for Australia’s Premier Influencer Marketing Event.

Join our community