Australia’s #1 specialist marketing agency fast-tracking growth for brands that speak to Mums.

I’m a brand
I’m a mum

A brand force with influence.

Australia’s most trusted and longest standing Marketing and Influencer agency shaping brands that speak to Mums. Mumpower was founded in 2009. With a vast network of Mum Influencers,  TikTok creators, Market Research and Product Review Panelists, we keep the world’s most powerful consumers at the centre of the conversations and empower more Mums to know, love, and trust your brand. 85% of our brand partners rebook our solutions and exceed sales targets yearly.

Areas of expertise

Market Research Hub

Our unique methodology of quantitative and
qualitative market research gives you insights into ways to make Mums buy more from your brand, faster.

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Influencer Marketing

Supercharge brand awareness with exclusive access to our network of 2000+ mum influencers and content creators ready, willing, and able to promote your brand to a mass audience. High Impact Influencer Marketing results done for you.

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Influencer Events

Keen to influence with maximum impact? Our Bloggers Brunch is proven to drive online and offline advocacy at scale within hours. Inform and empower the gatekeepers with direct access to millions of mums.

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Product Reviews

Product reviews will make or break your next sale. Access raving fans to Rev-Up your reviews at scale with our unique system. All done for you.

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UGC

Mums trust User Generated Content (UGC) from customers just like them. Fill your content calendar with compelling content that both informs and moves Mums to buy.

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Custom Growth Plan

Be sales ready. Our bespoke, long-term programs deliver a powerful combination of our winning solutions. Be the brand force with maximum influence.

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Bloggers Brunch™

Easy access to 2 Million Mums.

Australia’s Premier and most established, Influencer Marketing Event creates highly leveraged relationships, accelerates brand awareness and advocacy. The new way to market to today’s Mums and launch with impact. Proven to deliver ROI.

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How Mumpower works with brands

Why work with us?

Outstanding Results

This comes with 15 years experience across 500+ brands. We provide you with the insight, intel & systems, proven to increase your sales and drive advocacy.

Unrivalled Relationships

We invest in building relationships with your target audience. Fast track your goodwill with millions of Mums.

Innovative Solutions

Founders of Australia’s Premier Influencer Marketing Event (Bloggers Brunch), “Australian Mums Today” Consumer Insights and more great initiatives. We will unlock revenue and amplify your ROI. 

500+ happy customers and brands.

See real results. View case studies below or contact us for more info.

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“Any brand who wants to be successful needs to get on board, or be left behind.”
“We got 10 x the ROI – IN SALES. this has been a massive boost for us”
“This market research was fundamental – It was the backbone of all the decisions that we’ve made”
“This whole campaign was super easy and professionally managed”
“Our goal was to educate and change the way Mums view our brand and we were given the platform to accomplish that!”
“We’ve done baby shows. We’ve done baby fairs. We’ve done EVERYTHING. THIS is the best thing we’ve ever done”
“A fantastic opportunity for Catch. We are coming back next year”
“We weren’t expecting this much coverage!”
See all testimonials

Are you ready for transformative results?

Book a complimentary 15-minute exploration session to see if Mumpower solutions are right for you.

In this session we will:

  • Discuss key goals and market opportunity
  • Assess your biggest roadblock
  • Workshop a roadmap to power your brand forward
I’m ready for results – Let’s chat

100% Satisfaction Guaranteed

It’s pretty simple really. We deliver what we promise, or keep going until we do.