March 17, 2023

Keen to engage with Australian Mum influencers who are pregnant or with a new baby? Or perhaps, you want to host an Influencer Marketing Event to connect with Australian Mums. Read on. 



When Medela approached Mumpower to host a massive, bespoke influencer marketing event for Australian Mum Influencers, TikTok creators and brand fans, to launch their new product, there was no guarantee if the quality and quantality of subsequent publicity generated would justify the ROI.
Afterall, their game-changing and innovative product is quite niche and they’d never hosted an event THIS big before. Medela needed the exact and proven formula to leverage the event buzz and convert that into powerful Mum-to-Mum advocacy at scale, critical to a brands success.

What you need to succeed with your next Influencer Marketing Event:

Mumpower gave Medela the proven Influencer Marketing Success Blueprint, refined from producing high impact influencer marketing events since 2011!

Though our success blueprint Medela, like all brands who choose Mumpower, received:
  • 1:1 best practice team training and project management support to leverage outcomes and elevate brand appeal with retailers, global stakeholders, media and influencers in attendance. This meant Medela had the right plan to follow and shaped an event that truly appealed to the attendees – and would deliver on all objectives, saving them time and giving them control over the results.
  • Priority access to our vast network of aligned and pre-screened and influential contacts, ready, willing and excited to promote your brand. This meant Medela attracted quality and quantity of guests, and filled every seat in the room. 
  • And, high conversion rate post-event of influencers asking to be a brand advocates, with our ‘Done-for-you’ services delivering timely results and even more publicity.

And the results were incredible!

Medela smashed ALL their campaign goals. Whether you’re interested in a bespoke event, or Bloggers Brunch event, this is what’s possible for you too…

  1. High impact and High Influence Attendees: Ultimately, this bespoke event educated and inspired 25 best fit influencers who speak to 400,000 Mums,
  2. Full content calendar: The event delivered 60 pieces organic coverage within days (this was 3X expectations),
  3. Testimonials: 14 x powerful endorsements ready to be repurposed, and
  4. Raving Fans: This experience accelerated and cemented valuable relationships with the gatekeepers. Over 94% of influencers are now raving fans!
  5. Strong Sales:  “Sales of the Freestyle Hands-free are doing great and feedback from mums has been extremely positive, best breast pump launch Medela has had to date!” Medela spokesperson

And this is just the beginning. With global stakeholders and brand retailers and buyers also in attendance, custom curation of panel activity to spotlight the brand messages, and project support from idea creation to execution, it was a clear demonstration of a best-practice activation on a national and global level.

Medela now has all the training, inside knowledge and replicable template to reignite at any time.

“This was a world class launch event and we are excited about the WOM it will create for Medela. Mumpower were amazing, the audience engaged, the atmosphere electric!”     Medela Spokesperson

Your growth plan starts here.

There are 2 ways you too can increase your brand impact through events.  Embark on a similar bespoke event, or, book for the next Bloggers Brunch event. Mumpower will introduce you to influencers, TikTok creators and rising stars, deliver staff training for high conversion, and we’ll even pre-screen awesome voices interested in promoting your brand.
So whether you’ve done influencer marketing before or your new to it, Mumpower takes your results and relationships to the next level. Gain all the benefits without the overwhelm – done for you.
Learn more