Reach Mum influencers with events

Keen to engage with Australian Mum influencers who are pregnant or with a new baby? Or perhaps, you want to host an Influencer Marketing Event to connect with Australian Mums. Read on.
What meeting Mark Bouris taught me

Mark Bouris and Mumpower MD, Christie Nicholas recently partnered up for this interview on the Mentor podcast. Here are 3 life lessons Christie learnt in the process. Can you relate?
5 sales and marketing strategies to reach more Mums

Get ahead in Q1, 2023 with these 5 proven marketing and sales strategies to reach more Mums.
Are Australian Mums On TikTok?

Are Australian Mums on TikTok? The answer is a resounding YES. But as a marketing platform, is the ROI worth it?
Mumpower announced as AiMCO award finalist

AiMCO Award 2022 Finalists announced. Mumpower recognised for Best Family and Parenting Campaign
Back to School Shopping Habits

NEW research on how consumers intend to plan and buy for the 2023 school year now available
Reach Australian TikTok Mum Influencers

Do you know how to reach Australian Mums on TikTok? Or are you looking to collab with TikTok Mum influencers? This is your starting point.
Bloggers Brunch Influencer Event

For those of you unfamiliar with the Bloggers Brunch, here are some frequently asked questions to bring you up to speed!
4 in 5 Mums Feel Judged

Why do so many Mums feel judged? Who is judging them? And what are they being judged about? All is uncovered in this new market research..
How Many Mums In Australia?

The most common questions asked relating to Australian Mums are all here, from how many Mums are there to how many births and more.