Australian Households Respond to Reserve Bank
Australian Households heeding Reserve Bank reminder to cut back spending
Australian Mums Today Market Research
Australian Mums Today” is a new market research study about Australian Mothers after a tumultuous few years.
Mumpower celebrates Bounty Baby Award Winners
Mumpower would like to congratulate our current and previous partners taking out Gold, Silver and Bronze in the 2022 Bounty Baby Awards!
Christmas Shopping Trends 2022
Christmas 2022 is fast approaching. Here are the forecasted shopper trends you need to know
Nielsen ROI Report 2022
Here are the three key takeaways for Mum centric brands from the Nielsen ROI Report 2022
Meet the Team: Jenny
This month, we are excited to introduce you to Jenny Newton, one of the awesome Growth Marketers in our family. Read on to get to know her, her secret talents and which client products stole her heart.
New podcast episodes are here
Each month we explore a trending topic from the perspective of Brands Influencers AND Mum Shoppers to educate and empower Mum-centric (and Mom-centric) brands to master what it takes to fast-track relationships with this economic powerhouse.
How to pass the pub test with Mums
Imagine walking into a Mothers group (or a pub, winebar or baby changeroom) and you have 10 seconds to pitch your product…This is what you need to ask yourself.
About Mastering the Mum Market
Mastering the Mum Market podcast is now LIVE!
5 Influencer Marketing Trends to watch in 2022
We reveal the latest predictions from our Mum-Influencer network to integrate into your marketing strategy for the 2nd half of 2022.