FAQ
Why would I go to Mumpower and not a talent agency, AI creator matching and/or influencers directly?
Although we know influencer marketing is highly effective, many brands express their frustration with not seeing results. From finding best-fit influencers to negotiating contracts to creating briefs to approving content – working with an influencer directly can be overwhelming, time-consuming and confusing.
Having established relationships with influencers since 2009, our strength lies in best practices and proven systems. We have a deep connection to the powerful Mum-market and a niche offering, providing end-to-end campaign management (done for you). We don’t just provide influencer marketing services – our holistic approach includes market research, product reviews, influencer events, and UGC.
Find out how mum-influencer marketing continues to change the game for Russell Hobbs here.
Mumpower is the only data driven company that focuses on Mums buying journey to understand exactly what, how and why Mums buy at any point. Influencer marketing continues to play a pivotal role in driving brand awareness and trust – our research shows more than 83% of Australian Mums turn to social media when gathering information about a product, and 8/10 Mums discover a product for the first time via an influencer. We have exclusive insights into the influencer content that will resonate with Mums most, to ensure you are hitting the mark with this influential buying group.
Over the last 15 years we have curated a network mum influencers that over time have developed their own unique style and following. We work with nano, micro and macro level creators with a range of niche content focusing on parenting, food, fashion, beauty, toys and more. Our goal is to select influencers who are the best fit for your campaign goals.
Having nurtured our relationships with influencers since 2009, we have an established loyal network to reach out to for every campaign. We know the best-fit creators are those that feel passionately about your brand and product, that produce great content and are genuine and enthusiastic ambassadors. We shortlist your best matches, provide our recommendations, then it’s up to you to make the final call.