December 8, 2022
AiMCO Award 2022 Finalists announced. Mumpower recognised for Best Family and Parenting Campaign
Overview
On December 8th 2022, AiMCO, The Australian Influencer Marketing Council announced the finalists for its prestigious 2022 awards. These awards celebrate the best-in-class agencies and campaigns that exemplify originality, creativity, innovation and effectiveness of influencer marketing.
Mumpower is a finalist for the Brand Award: Best Family, Parenting Campaign, in recognition of the campaign results generated for client Hunter Leisure and the promotion of their Hello Sunshine Messy Toddler Tray. This is the second year in a row Mumpower has been recognised as an AiMCO finalist, having previously been nominated for Best Boutique Agency, 2021.
Mumpower Director, Christie Nicholas:
“On behalf of team Mumpower, I am exceptionally proud to be one of only 2 agencies Australia-wide recognised in this key category, and I am grateful for the privilege of partnering with esteemed companies such as Hunter Leisure. Hunter Leisure trusted us to take their mission and passion for their game changing product, the Messy Toddler Tray and share it with our vast network of Mum Influencers that collectively speak with millions of Australian Mums.
To be formally recognised by AiMCO for our commitment to elevate the standards for family and parenting influencer marketing campaigns, is an accolade we are truly grateful for. The calibre of finalists across the different categories is incredible and we are honoured to be in their company.”
Hunter Leisure Director and Hello Sunshine creator Felicity Hunter:
“Wow, what an honour! This was an amazing campaign. Hunter Leisure is delighted to be recognised alongside Mumpower for the Hello Sunshine Messy Tray collaboration and for helping make a difference in busy Mum’s lives throughout Australia.”
About
AiMCO is the foremost Australian industry body that brings together the expertise of a diverse collective of industry professionals, marketers and content creators who are committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.
Mumpower is Australia’s leading agency that fast-tracks growth for Mum-centric brands. With a vast network of influential Mums, we keep the word’s most powerful consumers at the centre of the conversations and empower more Mums to know, love and trust your brand.
