November 11, 2021
Brand Inspo: Goodbye Winter and Hello Sunshine. Check out how this baby brand collaborated with leading Marketing Agency and brightened Mums day.
Overview
In Q3 2021, Hello Sunshine, the nursery brand from global toy company Hunter Leisure, partnered with Mumpower, Australia’s leading agency for baby, children and family brands and Mum Influencer Marketing specialists, to amplify brand awareness for the signature product, the Toddler Messy Tray and drive demand back to key retailer Big W.
With Mumpower Shopper insights revealing baby and children products remain one of the strongest categories Mums will continue to invest in this year, this was a timely collaboration.
Busy Mum of 3, Felicity Hunter, created the Hello Sunshine range, to navigate the chaos of mealtimes, bring families together and teach toddlers life skills. The high quality, affordable and functional products makes mealtime a breeze and promotes family bonding and childhood development. Given this importance to Australian Mums and families, Mumpower is very excited to share this message with their vast network of influencers who talk with Millions of Mums.
Mumpower CEO, Christie Nicholas says,
“Mumpower was so inspired with Felicity’s story and her commitment to alleviate the messy, stressful mealtime rituals and proud to be tasked with the opportunity to introduce Hello Sunshine into every household with young children.”
Mumpower has a history of representing brands in the toy and nursery industry with high impact influencer marketing.
Results
The results were incredible. This campaign has brought to fruition a partnership with 8 well aligned micro influencers, with a combined audience reach of over 330,000 who produced a series of very real user generated content.
Influencer @thefrenchfolk (98.3K followers) said:
“I have tried all kind of sticky bowls and plates but this Hello Sunshine Messy Tray is a total game changer.”
While @childblogger added:
“I love that this product makes mum life easier! We are all busy mums, so promoting a product to make mum life easier is relatable to my followers.”
Hello Sunshine had a favourable response with the Brand Spokesperson explaining:
“This campaign delivered a 50% increase in sales! We have absolutely loved working with Mumpower. Better outcome than what we could have done ourselves.”
Ultimately, Hello Sunshine fast tracked truly impactful relationships that inspired more customers to choose the Hello Sunshine solutions for family life today.
