June 22, 2023
Can you hear that? That’s the sound of our brands popping the champagne bottle after creating highly leveraged relationships at the first Bloggers BrunchTM for 2023.
A leveraged success for brands and influencers alike!
In the May 2023 Bloggers Brunch event, Mumpower delivered above expectations with unprecedented amounts of organic social coverage for weeks after the event. And already, 85% of the brands are rebooked for Australia’s next Premier Influencer Marketing Event later in the year.
- 13 Great Brands (All Had Category Exclusivity. 100% Spotlight On Them)
- Accessed 2.2 Million Mums with more than 65% of attendees creating on more than one platform – including 52% that are active on TikTok
- Via 83 High Quality Micro Influencers, Nano/Rising Stars and Promotional Partners
- In 3 Hours
- Well Over 50 Pre-qualified Meetings and Interest, Secured in Advance for Each Brand
- Fast Results! 700 organic social posts within 7 days of the event.
- 99% of all influencers in attendance posted organically about the event and brands within 7 days!
- This Event Flipped Traditional Expos On Its Head. Brands Get The Perks of a Consumer Show and Social Campaign Combined!
U.Games (Hape Toys) were blown away by their results from the day.
“The brand awareness definitely increased. What you guys did was flawless.”
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Post event, Bibs, Britax, CleanLIFE, Hape, Gaia, Remington, Russell Hobbs, Smash, Springfree, Steelcraft, The Amazing Baby Company and Tooshies were raving about:
1. Access to 2.2 Million Mums & Top Quality Influencer Referrals
“I feel that people coming to the Bloggers Brunch have a really broad network. From a brand-building perspective, that’s what I thought when I put my true sales hat on.” BIBS
“We learnt more about the influences and; how they choose their brands, what they know about their followers, what sort of brands their followers are interested in and, how they maintain that authenticity. I feel like we had some really good conversations.” CleanLIFE
“The momentum is completely electric and something every brand needs to experience. There’s no other opportunity like it”. Smash
2. Pre-Qualified Meetings and Interest, Secured in Advance from Influencers Ready To Go
Activate and leverage partnerships fast, with 50+ meetings pre-arranged for brands, with influencers interested in promoting them.
“We saved so much time, energy and resources by just meeting these people and starting the connection in person. Whereas, if we were just reaching out to mums we found on Instagram that we thought would be a good fit, and then, you know, get a trial with them or just spoke with them over time until we felt comfortable to work with them. It would take so much longer. You’ve been able to fast track that and put us all together, we now have this instant network. We’ve shortlisted about 42 [influencers] that we want to work with and that would take so long to do!” BIBS
“Meeting the influencers in person definitely helped shaped the relationships a lot quicker. It was a lot easier to be able to identify who might want to work with us and vice versa, especially potential owners of a spring free trampoline versus existing owners of a Springfree Trampoline a lot easier than DM or online.” Springfree Trampoline
3. Pre-Organised 1-on-1 Time with High Influence and High Profile Promotional Partners
92% of influencers now more likely to promote brands as result of meeting brands in person.
“One of the things I found quite beneficial was the direct feedback. Essentially, this is what I look for. It’s that sort of unpaid, unbiased market research that from brand manager perspective it’s like, OK, they understand the brand, this is how they see it, that’s how I view it, how the next person views it. It’s always going to be different, but it was really great to get that insight.” CleanLIFE
“The highlight today was definitely getting to meet everyone in person. We worked with influencers before and it’s just a completely different vibe. Seeing them in person, seeing their friendly faces and getting to chat with them one on one, it’s very different to emailing or just Instagramming through DM. It builds a personal connection which is great.” Britax
4. Fast Results! Live Social Coverage and Boosted Sales
Dozens of reusable content pieces delivered from high profile, trusted advocates for each brand.
Hape alone generated 134 of media made up of in-feed posts, reels, carousel posts, and stories. This delivered media value in excess of $63,600!
“We got a huge amount [of social coverage], in some cases we were getting multiple pieces of coverage out of one influencer, which was incredible. They seem to really want to work with us. We had anywhere from two to six pieces of content from each of them, there’s a lot.” HAPE
“The product we included in the goodie bag had a massive spike in sales in May. I can only attribute it to the 50-plus influencers who promoted it on social media. It was amazing.” HAPE
5. Pre-Event Training and Support To Brands To Maximise and Leverage Success. Including:
- Constructing the perfect pitch
- Leveraging post event coverage by 30%
- Blueprint for content delivery
- How to create and maximise relationships with the influencers
“It’s very obvious that you’ve done this many times and you’ve done this well many times. We are the beneficiaries of that experience and that knowledge.” CleanLIFE
“My connection with Mumpower could not have been easier. It was so good. They were looking after everything that I needed, really following up and making it one of the easiest events we’ve ever been to.” Remington
6. The event flipped the old school expo model. Brands receive perks of a consumer interface show and a social campaign!
What traditional expo providers deliver vs the Mum Shopper experts:
Ultimately, the Bloggers Brunch activates 2-campaigns-in-1!
The perks of a leveraged consumer show with a long term content schedule
7. The Bloggers Brunch is an in-demand event for influencers. Strictly by invitation, the event provides influencer priority access to brands who want to collaborate.
“I’ve met brands today like Britax, Tooshies, Remington, who I’ve worked with a million times before. And sing their praises all day. They’re really quite quality brands that you know and just trust so it’s amazing to be able to connect with them.” @jordy__lucas – 26.5k (Podcast @itsallher)
“My highlight today is really just catching up with people that I chat to on Instagram and Facebook, and meet them in real life and get to know people and have a chat to brands and make really great relationships.” @i_heart_kmart – 116k
“What I’ve enjoyed most today is meeting the brands. There are some brands here that I’ve never been in touch with before, that I’ve never met before so, it’s really nice to see what brands are out there and get to know them a little better. I think it’s really important to meet the them in person. It means you can create those relationships, get to know the people behind the brand and, actually find out more about the brand.” @thefigure_ – 34.4k
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“I’ve been working with Mumpower for about 3 years now and we love working with. I’ve known Christie that whole time and worked really closely with them. They’re super friendly, helpful and they just get the best out of the collab for everyone involved.” Russell Hobbs
