Since the pandemic, there has been a steady rise in the number of Mum’s choosing to take a chance and pursue their passion for content creation – to help supplement their income and to make meaningful connections with other like-minded creators within social communities.
Mumpower is proud to partner with thousands of content creators, micro influencers and nano (rising star!) influencers in Australian and New Zealand for branded collaborations, that empower Mums to discover, love and trust brands. Afterall, Mums trust the word of mouth and recommendation from another Mum just like her more than any other medium.
In the recent “State of Mum Influencer Marketing” trends report, Mumpower discovered that Influencers are spending 30% more time than ever creating content. With more creators sharing content more often, how do content creators cut through the noise and stand out in this highly competitive industry?
We asked this very question to our Mumpower content creator and influencer network!
In her words, this is what it takes to position your account to be at the forefront of collab selections and creating winning content that brands and your followers love!
Read on for their proven strategies to build a profile that is authentic, engaging and attracts brand partnerships that matter to you.
Top Tips to stand out to brands
- Reach out to brands directly – Interact with brands you love and make yourself seen
- Know your worth and strengths when it comes to deliverables and share ideas
- Find your niche and start there – your passion will shine through
- Do your research and put the effort in to get to know the brands you want to work with
- Interaction is key – Reply to all DMs from brands
- Always engage with accounts from brands you love