With Mumpower Shopper insights revealing baby and children products remain one of the strongest categories Mums will continue to invest in this year, and Mum-to-Mum word of mouth is the most trusted form of marketing, this is a timely collaboration.
Founder of Kollektive and Mum of 4 Melinda Farley, introduced the range into Australia to give consumers new and more convenient ways to discover and purchase the brand. Now the fastest growing pacifier brand globally, the high quality and functional products are loved for their trending colour palettes, large variety of shapes and sizes and complimentary accessories.
“We have very conscious parents interested in giving the best products to their babies. We also know how important it is to take a beautiful quality proven and trusted brand and give it some local heart. Our Australian team is committed to learning from Mums, what matters to them, how they shop and what we can do to deliver the best products for them.” -Farley
Through Mumpower’s vast network talking to Millions of Australian Mums, selected Mums have trialled product and shared honest reviews at mass scale. Kollektive will also directly educate the Mum creator network via the famed Influencer events, the Bloggers BrunchTM, designed to ignite advocacy.
At the May event, the BIBS team showcased the high quality, designer products to attendees with a collective reach of over 2.2 Million potential customers and fostered new connections with collaborators and their mass following.
The response to the range has been incredible. Within weeks, BIBS generated an unprecedented amount of social endorsements and record high numbers of Mums keen to trial and share their experience with the popular Danish brand pacifiers and glass bottles.
